News

AMA Memphis Chapter Showcases Local Expertise

Thursday, July 31, 2014
Changes Include Enhanced Professional Development and Networking, New Leadership

In conjunction with the impending finalization of its Memphis charter, the American Marketing Association (AMA) has announced its plans for an enhanced series of professional development and networking initiatives for local marketing professionals with the goal of broadening marketing education across the market and connecting some of Memphis’ most talented and influential marketers. AMA’s Memphis chapter has also elected a new board of directors that features a number of notable local marketing leaders.

The executive committee: President Lori Turner-Wilson, RedRover Sales & Marketing Strategy; President-Elect Melissa Thomson, RedRover Sales & Marketing Strategy; Secretary/Historian, Lori Huffstutler, DoubleTree by Hilton Memphis East; and Treasurer Ryan Rodenhauser, FedEx.

Other board positions include: Executive Director Juli Watt, RedRover Sales & Marketing Strategy; Membership Chair Stephanie Wilson Nichols, SWN Communications; Programming Chair Krista Wright Thayer, formerly with American Contract Bridge League; Sponsorship Chair Leif Goranson, Medtronic; Social Media Chair Josh Colfer, Prodigi Arts; Special Events Chair Grace Fong, Skyline Exhibits, Midsouth; Community Relations Chair Willard Brown, Design 31; Website/Technology Chair Justin True, Pi Kappa Alpha; PR Chair Shelley Thomas, University of Memphis; Strategic Planning Chair Mary Stratton, Oden; Event Logistics Chair Tamara Goff, Hnedak Bobo Group; and Employment and Awards Chair Angela Copeland, Copeland Coaching.

“We intend to bring to the Memphis market a blend of local expertise and the bevy of national marketing resources that the national AMA has to offer, a combination which has quickly attracted members to our very young organization from companies like FedEx, Medtronic, American Home Shield, St. Jude, Rhodes and University of Memphis,” said new AMA President Lori Turner-Wilson. “In just a few short months, we’ve grown to nearly 40 members with our eyes on reaching at least the 75-member milestone within the year – making the Memphis Chapter of the AMA one of the most sought-after networking and membership opportunities in the city.”

Membership benefits include monthly chapter luncheons with engaging and dynamic top-tier speakers, quarterly professional networking opportunities, access to regional and national AMA conferences, and resources from AMA’s national organization (webinars, white papers, research,etc.). In addition, the chapter plans to offer some unexpected, unique and creative components allowing this organization to stand out from traditional professional organizations.

The next chapter luncheon is scheduled for Thursday, August 7 with Taylor Berger sharing “How Guerrilla Marketing Revived the Tennessee Brewery,” a great example of successful guerrilla marketing. This AMA luncheon is free for AMA members and just $15 for pre-registered non-members ( payable in advance online at www.memphisama.org , until noon on Tuesday, August 5) or $20 at the door. Reservations should always be made for a guaranteed spot/lunch.

AMA has more than 30,000 members who work, teach and study in the field of marketing across the globe, with resources for members to stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections. With nearly 40 local AMA members in the Memphis area today, the board has plans to grow membership to at least 75 within the next year. For more information about AMA, and to join, visit http://www.ama.org.

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