OUR WORK

Burch, Porter & Johnson

  • BPJ Business Card
  • BPJ Letterhead

Energizing a 100 Year Old Brand

Burch, Porter & Johnson has been serving Memphis for more than 100 years, as a pillar of the local legal community.

RedRover recently redefined the Burch, Porter & Johnson brand within the marketplace with a targeted focus on what makes the firm stand out above the rest.

This was accomplished through honing in on the firm’s ideal brand territory and messaging – a firm that, for the last century, has been a part of some of the most important cases in Memphis’ history.

Along with new messaging, the firm’s logo and branding were updated to reflect where Burch, Porter & Johnson is as a firm today. RedRover also deployed that brand and messaging across all firm collateral, including letterhead, business cards, as well as a new website that clearly communicated the firm’s differentiators and that created a simplified browsing experience for clients and prospective clients. 

This strategy and enhanced brand continue to help cement Burch, Porter & Johnson’s place in the community as a forward thinking practice that has always been on the forefront of the decisions that shaped this city’s history for more than a century.

Client:
Burch, Porter & Johnson

Strategy:
Website Strategy, Web Design, Graphic Design, Branding

Website:
http://www.bpjlaw.com/

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