Test & Pivot Marketing:
Agile Strategy for Uncertain Terrain
While our GO Plan service stands as our hallmark offering for most of our clients, there are times when a more flexible “Test & Pivot” approach is warranted. With streamlined research as the foundation, we swiftly pivot to crafting an experimental strategy. Our team plunges into dynamic A/B testing, exploring diverse channels, messaging blueprints, promotional strategies, and audience segments to unearth the most impactful strategy. It’s worth noting that while our Test & Pivot Marketing service is more budget-friendly initially, it does not carry our typical results guarantee.
With this approach, we streamline our research to focus on three core areas:
Marketing Performance Analysis:
A deep dive into how your marketing endeavors compare with competitors and benchmark against industry standards.
Strategic Marketing Audit:
An exhaustive review of your past marketing campaigns, focusing on ROI and industry-standard attribution models
Stakeholder Interviews:
Engagement with your core team members, board directors, and/or other key players to gain insights into their view of your brand's strengths, unique selling.
From this foundation, we swiftly pivot to crafting an experimental strategy. Our team plunges into dynamic A/B testing, exploring diverse channels, messaging blueprints, promotional strategies, and audience segments to unearth the most impactful strategy.
It’s worth noting that while our Test & Pivot Marketing service is more budget-friendly initially, it does not carry our typical results guarantee. This approach is particularly suitable for startups carving out entirely new market niches or those eyeing immediate execution gains. Though there’s an inherent risk of higher marketing spend waste, it offers invaluable insights and adaptability. We remain transparent and vigilant, providing monthly performance dashboards similar to our GO Plan offering. However, with this approach, while we monitor and report, and remain laser focused on outcomes, the RedRover pack is not bound to specific performance goals.
