Super Bowl XLIX Commercials


Super Bowl XLIX #BrandBowl

History was made both on and off the field at this year’s Super Bowl of advertising – starting with a record price tag of roughly $4.5 million for a 30-second spot, a significant spike from the $4 million advertisers forked over last year. With soaring prices, you can bet advertisers were looking to get the most of every second of airtime by delivering multi-channel experiences, via supporting social and digital campaigns, and creating pre and post-game buzz to extend the life of their investment.

Below are all the ads by quarter. And check out this link to the RedRover team’s assessment of the brands that mastered great storytelling, formed authentic emotional connections with viewers, reinforced brand differentiators, and were likely to drive brand affinity and sales as a result.

First Quarter


T-Mobile

"#KimsDataStash"



Skittles

"Settle It"



Carnival

"Come Back to the Sea"



SNICKERS

"The Brady Brunch"

 



BMW i3

"Newfangled Idea"



Game of War

"Who I Am"



TurboTax

"Big Game Commercial"



Toyota

"How Great I Am"




Second Quarter


Always

"Like A Girl"



Toyota

"My Bold Dad"



NO MORE

"Super Bowl Ad"



Squarespace

"DreamingWithJeff.com"



Microsoft

"Braylon O’Neill"

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Discover

"Surprise"



Fiat

"The Fiat Blue Pill"



GoDaddy

"Working"



Esurance

"Say My Name"



McDonald’s

"Pay with Lovin'"

 



Nationwide

"Make Safe Happen"



WeatherTech

"America At Work"



Weight Watchers

"All You Can Eat"



Doritos

"Middle Seat"




Nissan

"With Dad"



Dove Men+Care

"#RealStrength"



Avocados From Mexico

"#FirstDraftEver"



Coca-Cola

"#MakeItHappy"



Nationawide'

"Invisible Mindy Kaling"

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Budweiser

"Lost Dog"



Lexus

"Make Some Noise"

 



Third Quarter


NFL

"Together We Make Football"



Budweiser

"Brewed the Hard Way"



Jeep

"Beautiful Lands"



Jublia

"Tackle It"



T-Mobile

"Sarah Silverman & Chelsea Handler"



Kia

"The Perfect Getaway"



Dodge

"Wisdom"



Microsoft

"Estella’s Brilliant Bus"



Sprint

"Super Apology"



Lexus

"Let’s Play"



Clash of Clans

"Revenge"



Fourth Quarter


Heroes Charge

"Big Game TV Commercial"



Wix.com

"#itsThatEasy Big Game Campaign”



Victoria’s Secret

"Victoria’s Secret Angles Superbowl XLIX" (teaser)



Doritos

"When Pigs Fly"



Mercedes-Benz

"Fable"(extended cut)



Bud Light

"#Real Life PacMan"



Loctite Glue

"Positive Feelings"



Mophie

"All-Powerless"