How do you determine which leads are most likely to become buyers? And, how can you optimize campaigns to generate better leads? Enter: lead scoring, an effective model that helps sales and marketing departments identify which prospects are the most valuable to your company and its current sales process. Lead...
Read moreDon’t get dragged down by fear. In this new world of post-COVID customer habits and unknown economic predictions, sales leaders need to know how to act quickly and change old sales habits now. Today B2B companies need to be treating their digital interactions tenfold more important than they were before...
Read moreYou can’t always control when a crisis is going to hit your business, but you can control how prepared you are. Every crisis a business faces is both a test in resilience and an opportunity to prove to your customers why they should spend their dollars with you. From a...
Read moreWhen everyone is distracted by the “new normal” and “unknown territory”, what can the other 13 recessions we’ve been through teach us about how to navigate this one to maximize revenue? Whether there is opportunity for revenue growth now or after the market has recovered, now is the time to...
Read moreIt’s likely you’ve heard talk around town of account-based marketing (ABM) – a more strategic version of lead generation where you focus on gaining new business from your key accounts and other prospective accounts like them through highly tailored, break-through strategies. The concept has been a popular topic at many...
Read moreHave you ever tried to stop a dog digging a hole? If so, then you know how hard it is to break their focus. That’s not a much different picture than how the RedRover pack works. With our focus set on client results, we never stop digging. It is that…
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