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September 8

Using Marketing Automation to Increase Sales Efficiency, Quality Lead Generation and Revenue

Marketing automation can help you place leads that are more likely to convert in an account-based marketing (ABM) plan, so that your sales and marketing teams can operate on high efficiency. On average, marketing automation drives a 14.5% increase in sales productivity and decreases marketing overhead by an average of... Read more
July 7

Ready. Aim. Personalize.

The development of ideal customer profile, buyer personas and the role of personalized content in virtual market Modern marketing and sales technology are more advanced than they have ever been. With the right tools you can track purchase habits, geo-locate their comings and goings, and even pitch them a product... Read more
June 11

Register: From Funnel to Flywheel: B2B Sales in a Global Pandemic

If you’re in B2B sales, COVID-19 has forever changed the world as you know it. If you’re waiting for the way business is conducted to return to business as usual, you may be waiting a long time. In this can’t-miss FREE webinar, you will learn: Why you should move from... Read more
June 1

On Demand Webinar: Memphis Business COVID-19 Response

Don’t let indecision leave money on the table; by waiting until COVID-19 blows over before you adjust and deploy a growth strategy for the new normal. Find out why now is the time to become a first-mover. In this ON DEMAND webinar, you will: receive the insights from our recent Memphis... Read more
April 15

901 Against COVID-19: Memphis Business Survey

How do we get back to the business of growth? See what survey respondents had to say. No matter what you call this – whether it be an economic downturn or a recession – our economy has nothing short of abruptly stopped moving in unimaginable ways. Recessions are fueled by... Read more
April 3

COVID-19: Information Overload? How Business Leaders Can Make Meaningful Content Communication in the Wake of a Crisis

In this age of constant connection via social media and the entire world having more access to information than ever before, business leaders should be asking, “how much information is too much?” These are unprecedented times. With the newly implemented lifestyle of social distancing, our ability to connect digitally is... Read more

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