The Guarantee
August 1

Big Ideas for Clients Reap Industry Awards

The work we produce for clients is our passion. Every day, a dozen people on our client team concoct ideas, swap feedback and produce material that is destined to move a reader or viewer. We LOVE to do it.
And every now and again, we get awarded for it.

Of course, we’d stay zealous about our work even without the industry recognition, but hey, no dog says “no” to a box of treats, right?

We’re thrilled to announce that our work for two long-standing clients, as well as our own foray into book publishing, has recently garnered a collective six Communicator Awards.

For 23 years, the Communicator Awards have judged thousands of “big ideas” in marketing and communications. Agencies and companies of all sizes compete (as a boutique full-service firm, we’re one of the little guys with big heart!), ultimately with the winners reflecting work that “transcends innovation and craft – work that made a lasting impact” and “moved people” (quoted from the Communicator Awards).

We’re thankful to our clients, Regional One Health Foundation and Memphis International Airport, for trusting us to handle big ideas for them. And to our pack members, who innovate not just for clients, but also for our own company, too, as you’ll see in the last section.

Without further ado, here are our six 2017 Communicator Awards.

Regional One Health Foundation: Two 2017 Communicator Awards

Nearly three years ago, RedRover concepted and launched ONEpulse magazine as a donor-communication tool for Regional One Health Foundation, a client of RedRover’s for a decade. RedRover continues to write and design ONEpulse. The semi-annual magazine shares inspirational stories about the large variety of life-saving and world-class healthcare available at the Regional One Health system.

The award-winning edition is Autumn 2016, which focused on RedRover’s “Power Over HIV” campaign for Regional One and told the story of the doctors, nurses, staff, and patients in the Adult Special Care Center. The “Power Over HIV” campaign is most visible in a block-long mural, commissioned by RedRover on behalf of Regional One Health, at 960 Bellevue Blvd. in South Memphis.

Carl Cottom, Tricia Warren, and Kitty Taylor led production of this edition and the “Power Over HIV” campaign.

  • Magazine Corporate (Silver)
  • Power Over HIV ONEpulse- Feature Article (Silver)

Memphis International Airport: Two Communicator Awards

We received two awards — a gold and a silver — for this video to introduce the new MEMPERKS program at Memphis International Airport. MEMPERKS is a frequent-parker rewards program and is part of the ongoing modernization efforts at the airport. RedRover has been the agency of record for Memphis International Airport since 2014 and created the Tony Allen/Memphis Grizzlies partnership with the airport. See our other Tony Allen-MEM videos on YouTube/FlyMemphis.

Charles Vance, Tricia Warren, and Carl Cottom led this project for RedRover and the airport.

  • Video Corporate Image (Gold)
  • Video Public Relations (Silver)

RedRover Sales & Marketing Strategy: Two Communicator Awards

For years, our founder and CEO Lori Turner-Wilson has had a weekly guest column called “Guerrilla Marketing” in the Memphis Daily News, Nashville Ledger, and other regional newspapers. “Why Ordinary Organizations Fail” — or “WOOF” — is a compilation of the years’ best pieces, curated into a strategy roadmap for executives with little time to spare.

Don’t just take our word for it!

“WOOF is a business mentor in book form. It is a quick read that gives you food for thought, fresh ideas and a new look at time-tested foundations for success. It will also call you to task and nudge you to action. Perfect for a busy business leader.” — D. Bryan Jordan, Chairman, President, and CEO, First Horizon National Corporation

Carl Cottom led the design of the cover and interiors of WOOF.

  • Marketing Promotion Award of Distinction (Silver)
  • Book Design (Silver)

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