The Guarantee

IMAGINE GUARANTEED MARKETING PERFORMANCE IN 2022

Odds are, you’re a CEO or senior executive looking for higher-performing marketing strategies that drive meaningful growth.

You may be tired of reading pages and pages of agency services, all written for SEO and none telling you anything of consequence. Just like we aren’t your average agency partner, this isn’t your average capabilities page.

We are the Results-Guaranteed agency, and the gauntlet was thrown 15 years ago when Lori Turner-Wilson founded the agency on a big, bold premise.

Gauntlet Thrown

The Path to a Game-Changing Marketing Results Guarantee

Turner-Wilson led Fortune 1000 marketing and communications teams and was routinely on the hunt for a marketing agency that cared as much about the P&L as she did. Vetting several of the top 10 agencies in the country, she found they were laser-focused on reach, frequency and industry awards — none of which mattered to her company’s bottom line. She found very few that understood the absolute strategic imperative of deep market research in driving measurable incremental profit.

She was unwilling to compromise accountability, holding the belief that any agency partner should have the same level of accountability as her internal team — to the bottom line. At the end of the day, what else matters? Why are agencies in this business if not for that purpose?

Over the last 15 years, the RedRover pack has taken the road less traveled in its quest to fine-tune a proven process for generating a strong, predictable marketing ROI (or MROI) from a whole host of industry verticals.

And now, as a result of all of this effort and investment, RedRover is one of only 7 private, full-service firms in the entire country (out of more than 13K) that dares to guarantee its results — a bold commitment that is leaving many agency owners uncomfortable and frustrated that the game is changing.

The Perfect Partner

Are You a Fit for a Marketing Results-Guaranteed Partnership?

Ideal CEOs...
  • are ready to crash the ceilings that limit their company’s growth potential
  • are tired of the old ad-agency model
  • are looking for a partner that is breaking the mold
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More specifically, we want fanatically metric-focused clients — in need of a full-service agency with deep market-research and strategic-planning chops — who are ready to demand performance-driven strategies informed by keen insights and backed by a bold Results Guarantee. Is this you?

If so, our powerful pack of rock stars is full of agents of change who take big, courageous leaps to drive meaningful results. And we do this through our five differentiators.

Our Differentiators:
  • C-suite mentality
  • Strategy powered by intensive research
  • Marketing & sales strategy alignment
  • Analytically inspired creativity
  • Guaranteed results

Knowing Who We Aren't Matters

While we are full-service, we are highly selective of the strategies we select for our clients. It's not an everything but the kitchen sink approach.

We are not growth hackers — only concerned with short-term wins.

We also appreciate the long game.

While we develop performance-driven strategies, we also appreciate the long game of brand building and delighting customers in order to create a true flywheel and maintain that balance.

We do not deploy someone else’s strategy in your company.

We commit to customization.

We commit to customized research, customized strategy development and aggressive execution, every time. We work exclusively with clients who share our belief that research before strategy improves outcomes.

We do not define measurable results in impressions, reach or frequency.

Our results affect the bottom line.

We define measurable results in key performance indicators that actually move the needle — such as qualified leads generated, growth in market share, increases in transaction size, reduced cost of customer acquisition and gross-profit improvements.

We refuse to tell clients what they want to hear in order to land new business.

We are honest, forthright and transparent.

15-Year Quest for a Proven Results-Guaranteed Process

Wondering how we're able to deliver strong marketing ROI across so many industry verticals?

Step 1:

Growth Opportunity Research

Inspired by the diagnostic approach our CEO took when beginning each of her Fortune 1000 leadership roles, our dedicated market research team begins with a customized deep-dive assessment.

That assessment often includes:
  • your current MROI (marketing return on investment) compared to industry benchmarks and your own historical performance baseline
  • where your brand and differentiators position you in the market
  • customer/prospect perceptions of your brand versus your competitors
  • your market share versus your competitors
  • your transaction data to identify customer buying trends and opportunities
  • buyer lifecycle analysis
Customizable Elements
  • growth trends in your primary verticals of focus
  • the performance of past marketing strategies including accurate attribution modeling
  • competitor marketing gaps and weaknesses
  • sales conversion metrics
  • assessment of where your sales and marketing strategies do and don't align

Step 2:

Growth Optimization Strategy

We then bring together marketing and sales strategists from all across the agency — representing branding, SEO (search-engine optimization), SEM (search-engine marketing or paid search), social-media marketing, email marketing, advertising, public relations, communications, web development and sales strategy disciplines — to review the research findings and develop your go-forward Growth Optimization Strategy — a marketing and sales plan built to create sustainable, predictable growth.

75 days after research begins, your growth strategy is delivered, with a year-one break-even point, a projected ROI and a Results Guarantee.

Step 3:

Growth Optimization Execution

15 days later, or 90 days after research begins, we begin partnering with your team to execute that plan and deliver on each of the committed metrics.

If we do not deliver on the metrics guaranteed in any given quarter, we automatically credit the difference on a future invoice. We do not expect you to ask for this credit. We hold ourselves accountable, as self-accountability is one of our core values.

Our specialties:
  • search-engine marketing (SEM)
  • search engine optimization (SEO)
  • media buying
  • web development
  • email marketing
  • geofencing
  • sales training/coaching
  • social-media marketing
  • public relations
  • communications
  • and the copy and creative teams to support each of these specialties

FAQs

Q: Is the Results Guarantee real?

A: Absolutely. Marketing is both art and science and no firm, including ours, gets it perfect 100 percent of the time. That’s why we allocate a portion of each quarter’s internal budget for guarantee payouts.

Q: What is the Results Guarantee, and how does it work?

A: Together we define key performance indicators (KPIs) that actually move the needle — such as qualified leads generated, growth in market share, increases in transaction size, reduced cost of customer acquisition and gross-profit improvements and never vanity metrics like impressions, reach or frequency.

If we do not deliver on the metrics guaranteed in any given quarter, we automatically credit the difference on a future invoice. We do not expect you to ask for this credit. We hold ourselves accountable, as self-accountability is one of our core values. Here’s a practical example of how it works: if we miss a quarterly goal by 10 percent, we credit you back 10 percent of your investment in that goal over the prior quarter. It’s as simple as that.

Q: Isn't it more efficient to partner with a firm that specializes in our industry?

A: You have miles of expertise on your team — leaders who know your industry backwards and forwards — but do you have true objectivity by a pack of marketing veterans representing every core marketing specialty carefully examining your position in the market and your marketing strategy free of the natural bias, limiting beliefs and preconceived notions that any internal team has? The RedRover pack offers a highly tailored Growth Optimization Strategy informed by custom research and designed specifically for maximum results within your company and your company alone. Industry-focused agencies are for companies looking to execute largely the same strategy as their competitors — which is not an effective approach for taking market share. It is the right approach if simply holding your own is the goal. If you want to truly break through and fully optimize the impact of your marketing and sales strategy, primary research by an objective market research team is paramount.

Q: Do we really need the Growth Opportunity Research with all we know about our company?

A: The most experienced and highly skilled teams inevitably have blind spots when it comes to their company. It’s unavoidable. RedRover’s Growth Opportunity Research is designed to vet assumptions, disrupt limiting beliefs, identify blind spots and gather a deep understanding of your customers that most companies dream of. We pair the experts of your industry (your company) with the experts of our industry (marketing & sales) to create a super team.

Q: What does a Growth Opportunity Research and Growth Optimization Strategy project cost?

A: Each research initiative is highly tailored to that specific client which is part of our secret sauce, though the average cost is $65-$75K.

Q: What do you consider “measurable results”?

A: We do not define measurable results in impressions, reach or frequency, but in key performance indicators that actually move the needle — such as qualified leads generated, growth in market share, increases in transaction size, reduced cost of customer acquisition and gross-profit improvements.

Q: Do you focus on B2B or B2C clients?

A: Our client base is comprised of a nearly even split of B2B and B2C clients, and over the past 15 years, we have proven that our model works across most industries.

Q: How do you guarantee results when the economy is so dynamic?

A: Informed by custom research, we establish quarterly metrics that are backed up by our Results Guarantee. Each quarter, we reassess the market to determine if notable shifts have occurred, such as the entry of a significant new player in the market that is dramatically undercutting pricing to steal market share, or an unexpected industry decline, such as from pandemic-related logistics delays. If such an external threat exists and we believe plan metrics must be recalibrated, we’ll do that in collaboration with you before the quarter begins. If the ROI under the new metrics no longer makes sense for you, you will have the freedom to exit your contract.

Q: What makes you so sure you can deliver results guaranteed?

A: As we mentioned earlier, marketing is both art and science and no firm, including ours, gets it perfect 100 percent of the time. Our formula?

Growth Optimization Research + Our 5 Uniques + Our Core Values = Guaranteed Marketing Results

Q: Do I have to have a guarantee to partner with RedRover?

A: We believe you deserve a Results Guarantee by a company willing to stand by its work and measurably move the needle on metrics that matter.

Q: What if I already have market and industry research?

A: This is the beauty of a customized research plan. We will tailor our efforts to what additional research and analysis is needed to uncover blind spots, vet assumptions, test any potential limiting beliefs and gain the deep understanding of your customers that most companies dream of.

Testimonials

There’s perhaps no better way to gauge what the experience of working with a new partner is like than through the eyes of its clients.

”RedRover is that rare breed of marketing firm that is 100% focused on results and doesn’t believe in just delivering a product and walking away – they will partner with you and work alongside you to keep pushing and tweaking and trying new approaches until their work moves the needle in a meaningful way. And you also get to work with a smart, talented and dedicated team.”
Buck Brown, President & CEO
iScreen Vision Inc.

”RedRover is one of Mahaffey's secret weapons. They believe, like we do, that companies perform better coming out of an economic crisis by going on offense when it comes to sales and marketing. This is the kind of strategic partner every growing, forward-thinking, middle-market company deserves.”
Bill Sublette, Vice President
Mahaffey USA

”We engaged the team at RedRover to devise a marketing strategy that would move the MacGyver name beyond the television series and into a full-on lifestyle brand. In under a month, RedRover understood both our audience and our vision and delivered a strategy that provided us with the clarity we needed to move forward in our process. Which is exactly what we asked for.”
Lee D. Zlotoff, Creator of MacGyver

”Mahaffey has really enjoyed the collaboration, partnership, and results from our marketing partners with RedRover. They've taken time to truly understand our business and have been innovative and forward-thinking with their approach to help us grow our business.”
Jason Cox, Sales Manager
Mahaffey USA

”RedRover is providing Armstrong Relocation with quality leads. I am booking 70% of the leads that come from their marketing strategy and execution.”
Jeff Livingston, President
Armstrong Atlanta

”From day one, Red Rover has produced high caliber deliverables. Their ability to apply a robust process across a myriad of industries; chiseling out clear core competencies, while also highlighting potential areas of concern has been instrumental in evaluating opportunities that our firm pursues. Work from RedRover is the gold standard!”
Kevin Van Eekeren, Founder & CEO
Fulcrum Investing

”The team at RedRover are rock stars. They take the time to understand our business and how our market shifts between multiple service lines over the year. As partners, they not only provide analytics and key insights to guarantee our spend delivers a return on investment, but they also recommend future budget adjustments ahead of each service line’s peak season, ensuring we capitalize on our efforts and maximize our return. That’s real insight.”
Brad Murphy, President
Armstrong Relocation, Huntsville

”I am extremely happy with the quality of work as well as the relationship I have with your team at RedRover. Beyond that, you consistently bring our team new and innovative strategies to help drive new business opportunities and in a very short period of time, those strategies have produced REAL sales results that truly make a difference. I am really looking forward to not just the second half of this year, but also the following year when our team is ready to move into more advanced marketing strategies.”
Tom Pera, President
Armstrong Houston

The Path to a Game-Changing Marketing Results Guarantee Starts With a Conversation

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