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Case Studies

No vanity metrics. No bull.

No matter the nature of your challenge, RedRover has likely diagnosed and solved a similar obstacle to growth for its diverse client base. Our team is data-driven and tenacious in developing a tailored strategy, informed by a deep understanding of the past- and current-state variables impacting your success.

Case Studies

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Branding Launch Brings Home the Bacon for Food Distributor

For nearly 40 years, greater Memphis-based Metro Foods, Inc. operated as a successful food-packaging and distribution company. In early 2015, company leaders decided to establish their own brand of frozen food products. They brought in RedRover to build the brand and bring it to market.

Leveraging a Brand’s Most Valuable and Often Underutilized Asset — Customer Data

Upscale women’s clothing retailer, Ming Wang, had just launched a new e-commerce website. Now they needed a significant boost in traffic to ensure this sizable investment paid off via a massive, multi-pronged series of email campaigns.

GO Research & Plan Breaks Down Barriers to Bridge

Facing an aging member base and a younger generation that wasn’t yet familiar with the game of bridge, the American Contract Bridge League (ACBL) called on RedRover to overcome the barriers limiting their new-member acquisition and pave the way for expansion into a new target market.

Being Responsive in a Pandemic Pays Off

Like many companies during COVID, Mahaffey experienced a lull in inbound traffic and leads in the early days of the pandemic. With many of their client’s operations coming to a halt, business suffered but the revenue goals still needed to remain intact. It was time to get even more aggressive — when competitors were taking a defensive posture — in order to protect their future and grow market share.

Public Health Campaign Connects Community During a Crisis

When the COVID-19 pandemic struck in 2020, the Shelby County Health Department and Office of Mayor Lee Harris faced the daunting task of coordinating communications to inform the county’s residents. They tapped RedRover to create a unifying multi-channel campaign that would connect diverse populations with the information they needed.

Multi-Year Marketing Partnership Explodes Lead Generation for Relocation Company

A powerhouse provider of commercial and residential relocation needed to unify and optimize their digital presence for lead generation. They trusted RedRover with their growth goals, leading to an ongoing partnership that continues to reach new heights.

Recruiting Campaign Drives Results Amid Labor Shortage

Flanked by COVID-19 and a nationwide hiring shortage, Empire Packing needed to ramp up their recruiting efforts or else risk losing vendor partnerships. RedRover’s strategic campaign broke through the recruiting challenges to deliver exceptional results. 

Research-Backed Strategy Drives 28% Increase in Revenue

Mahaffey was incredibly well known for their work in the petrochemical industry, but they knew they could diversify their mix across other industries as well. They wanted a strategic path forward to generate qualified leads across different industries, and that’s what RedRover delivered.

A brand refresh to match unrivaled innovation.

An antiquated brand did not reflect the company’s forward-thinking, innovation-focused mission. RedRover reimagined RBR’s brand strategy so that it would serve as a powerful credibility builder for years to come.


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