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Case Studies

No vanity metrics. No bull.

No matter the nature of your challenge, RedRover has likely diagnosed and solved a similar obstacle to growth for its diverse client base. Our team is data-driven and tenacious in developing a tailored strategy, informed by a deep understanding of the past- and current-state variables impacting your success.

Case Studies

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A Website Refresh to Make Home Dreams Come True

A growing bank in the Memphis metro needed to transform their website to better encapsulate the brand and capture more qualified leads. RedRover helped create an analytically inspired site that continues to boost the bank’s bottom line today.

Multi-Year Marketing Partnership Explodes Lead Generation for Relocation Company

A powerhouse provider of commercial and residential relocation needed to unify and optimize their digital presence for lead generation. They trusted RedRover with their growth goals, leading to an ongoing partnership that continues to reach new heights.

Leveraging a Brand’s Most Valuable and Often Underutilized Asset — Customer Data

Upscale women’s clothing retailer, Ming Wang, had just launched a new e-commerce website. Now they needed a significant boost in traffic to ensure this sizable investment paid off via a massive, multi-pronged series of email campaigns.

Public Health Campaign Connects Community During a Crisis

When the COVID-19 pandemic struck in 2020, the Shelby County Health Department and Office of Mayor Lee Harris faced the daunting task of coordinating communications to inform the county’s residents. They tapped RedRover to create a unifying multi-channel campaign that would connect diverse populations with the information they needed.

Leverage a Rebrand to Reignite a Largely Disengaged Social-Media Following

The MED Foundation (now Regional One Health Foundation) sought our support in creating buzz among donors around an upcoming rebrand in support of an exciting long-range vision for the healthcare system. The RedRover pack saw a more significant opportunity to warm up lapsed donors by reigniting the brand’s social following in the process and did just that.

Delivering Exceptional Cancer Care ... Hospital Administrators Be Damned

As large hospital systems put the squeeze on the only remaining independent oncology practice in the region, RedRover was determined to disrupt the market with honest messaging that had a much larger area competitor crying, “Uncle!”

School Recruitment During the COVID-19 Pandemic

GTW student recruitment had been predominantly grassroots (e.g., visiting grocery stores, churches and daycares to spread the word). Due to the COVID-19 pandemic, this strategy was just no longer possible. RedRover was charged with finding a new way.

Nothing Short of Shifting Public Opinion

Memphis International Airport had an uphill climb on their hands — to shift public opinion in a tumultuous market where the airport had unfairly become the scapegoat. RedRover was tapped to identify a message that would win hearts and minds, and not only quiet the naysayers, but build a groundswell of support for the airport’s long-range vision.

GO Research & Plan Breaks Down Barriers to Bridge

Facing an aging member base and a younger generation that wasn’t yet familiar with the game of bridge, the American Contract Bridge League (ACBL) called on RedRover to overcome the barriers limiting their new-member acquisition and pave the way for expansion into a new target market.

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