It’s likely you’ve heard talk around town of account-based marketing (ABM) – a more strategic version of lead generation where you focus on gaining new business from your key accounts and other prospective accounts like them through highly tailored, break-through strategies. The concept has been a popular topic at many...
Read moreAs originally published in The Daily Memphian. Marketing of the past has been mostly “spray and pray,” where your brand’s message is sprayed to the masses in volume and you pray it resonates with enough of your ideal market to incite action. But marketing today is all about personalization to…
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