Let’s face it. It’s been tough to find a silver lining amidst this soul-crushing, global healthcare pandemic and economic crisis, but here’s one. Some industry verticals that may have otherwise been slow to change to today’s buyer preference for a largely digital/virtual experience have been thrown into the deep end...
Read moreNo matter what you call this – whether it be an economic downturn or a recession – our economy has nothing short of abruptly stopped moving in unimaginable ways. Recessions are fueled by a severe lack of consumption. It’s an unfavorable psychological climate where cautious consumers spend less – causing...
Read moreHow do we get back to the business of growth? See what survey respondents had to say. No matter what you call this – whether it be an economic downturn or a recession – our economy has nothing short of abruptly stopped moving in unimaginable ways. Recessions are fueled by...
Read moreThese are unusual times to say the least. For many businesses, the tried and true strategies that you leveraged to find new customers mere weeks ago are now completely irrelevant. In the B2B world, there are few, if any, prospects in the office to call, visit or send physical sales...
Read moreIn this age of constant connection via social media and the entire world having more access to information than ever before, business leaders should be asking, “how much information is too much?” These are unprecedented times. With the newly implemented lifestyle of social distancing, our ability to connect digitally is...
Read moreIt’s been just two weeks since gatherings of 50 or more were banned due to COVID-19, immediately obliterating the very nature of how we behave and conduct business. The rate and magnitude of change necessary to survive this pandemic on the business front is unprecedented. While it’s easy to allow...
Read more