Reputations take years to build, yet can be torn down in only moments. Telling the right story—every time and in every way possible —is nothing short of critical.
RedRover can hone in on your unique and trustworthy story, then deliver it to the right audience at the right time—whether an internal team of employees, a group of external influencers, the media or all the above.
Reporters, editors, bloggers and other influencers are crucial in getting your message in front of the right audiences. By nurturing these important relationships, good PR teams can navigate purposefully at every opportunity because they understand the needs of their media connections as well as yours. Equally important for your PR partner is having the ability to successfully sell or pitch a reporter on a news story. Gone are the days where a press release distribution will do the trick. The most savvy PR folks have sales skills, too.
In PR, as in life, the same strategy won’t work every time. That’s why RedRover’s focus on customization and results makes our PR efforts a key aspect of most marketing plans.
Need media training? We do that, too. Our trainers work behind the scenes to prepare you for any media appearance, no matter how large or small.
Employee communications are just as critical to your marketing strategy as branding or PR. Internal understanding and buy-in of your sales and marketing strategy creates a first line of ambassadors for your company.
A culture of engaged and satisfied employees can make your sales and marketing strategy sing. (We’ve heard those songs before.) No amount of paid advertising can achieve what a fired-up employee base does for a company.
Let RedRover help you engage and empower these ambassadors and defenders of your brand.
From company retreats to product launches, galas, trade shows and community-activation events, RedRover will handle your need to convene people, start to finish, with vendor management, space and equipment rentals, graphic design, staffing, scripting, and everything in between.
A healthy workplace environment—physically and mentally—is special to employees and can turn them into your best advocates.
If your internal culture needs a “shot in the arm,” we can partner with you to develop your well-workplace culture. Our experts are experienced in collaborating with communications and leadership teams, human resources leadership and third-party benefits providers. Our strategies incent the right activities that nurture employee ambassadors and create a lasting positive culture.
Some of our internal culture strategies have even turned companies into “Great Places to Work” as recognized formally by national sources (FORTUNE magazine) and also by internal survey results.
” Recognizing the benchmarks in the life cycle of our company, I felt it was time to initiate a re-branding strategy. After extensive research and many conversations with multiple firms, RedRover being one of the firms, it became clear that they would be our first choice. It is remarkable how quickly our vision and expectations were met with their expertise and commitment. It was clearly the right decision and pleasure to work with such an amazing group of people.”
Michael Hatcher, President
Michael Hatcher & Associates, Inc.
“RedRover is that rare breed of marketing firm that is 100% focused on results and doesn’t believe in just delivering a product and walking away – they will partner with you and work alongside you to keep pushing and tweaking and trying new approaches until their work moves the needle in a meaningful way. And you also get to work with a smart, talented and dedicated team.”
Buck Brown, President & CEO
iScreen Vision Inc.
“The team at RedRover are rock stars. They take the time to understand our business and how our market shifts between multiple service lines over the year. As partners, they not only provide analytics and key insights to guarantee our spend delivers a return on investment, but they also recommend future budget adjustments ahead of each service line’s peak season, ensuring we capitalize on our efforts and maximize our return. That’s real insight.”
Brad Murphy, President
Armstrong Relocation, Huntsville
“As we were trying to expand our audience, RedRover provided the competitive research necessary to prove to our team the value of marketing on a social media platform that was new to us. Since they launched, RedRover generated 35 million impressions, over 1 million clicks, 95k+ saves. Their full-service, data-driven capabilities make them a great partner to work with.”
“We engaged the team at RedRover to devise a marketing strategy that would move the MacGyver name beyond the television series and into a full-on lifestyle brand. In under a month, RedRover understood both our audience and our vision and delivered a strategy that provided us with the clarity we needed to move forward in our process. Which is exactly what we asked for.”
Lee D. Zlotoff, Creator of MacGyver
“RedRover is one of Mahaffey’s secret weapons. They believe, like we do, that companies perform better coming out of an economic crisis by going on offense when it comes to sales and marketing. This is the kind of strategic partner every growing, forward-thinking, middle-market company deserves.”
Bill Sublette, Vice President
“I am extremely happy with the quality of work as well as the relationship I have with your team at RedRover. Beyond that, you consistently bring our team new and innovative strategies to help drive new business opportunities and in a very short period of time, those strategies have produced REAL sales results that truly make a difference. I am really looking forward to not just the second half of this year, but also the following year when our team is ready to move into more advanced marketing strategies.”
“Mahaffey has really enjoyed the collaboration, partnership, and results from our marketing partners with Red Rover. They’ve taken time to truly understand our business and have been innovative and forward-thinking with their approach to help us grow our business.”
Jason Cox, Sales Manager
“Having a partner like RedRover who demonstrates active listening, continually seeks to solve problems from the trenches and works diligently to strengthen the partnership is truly invaluable.”
Hilary Sauls, Customer Experience & Marketing Director
Armstrong Relocation & Companies
“RedRover really digs in from the beginning to gain a complete understanding of your business and industry, as demonstrated by their keen awareness of our unique situation and the best path forward from our very first conversation. They take an insightful, big-picture approach to strategy development, and their ability to deliver on both our marketing and training needs was a crucial factor in the decision to partner with them.”
Glen Thomas, PIO
Memphis-Shelby County Airport Authority
“RedRover is providing Armstrong Relocation with quality leads. I am booking 70% of the leads that come from their marketing strategy and execution.”
Jeff Livingston, Business Development
“Our partnership with the Red Rover team began during the launch of our fully optimized digital branch – bankofbartlett.com – but has expanded as we use our new site to explore opportunities in the digital channel. ”
Jana Green, Vice President of Marketing
Bank of Bartlett
“It is a well worn business axiom to under promise and over deliver. RedRover promises a lot—and delivers even more.”
Ray Brandon, CFA, CFP, President
Brandon Financial Planning
“RedRover gave us a launch strategy that covered all the bases we needed, including message points, prepared copy, and a PR plan — which we expected. What went above our expectations were RedRover’s recommendations for improved naming and positioning of two of the three programs. We loved their recommendations and the initiative they took to look deeper at our strategic needs.”
Amy Daniels, Senior Vice President, Membership and Communications
Greater Memphis Chamber of Commerce
“RedRover has been an amazing partner with the UT Foundation, Inc. This organization has an expert staff of writers, designers and account management professionals to help with collateral marketing materials. We’re so glad to have them as part of our outreach team.”
Jada Williams, Assistant Vice Chancellor
University of Tennessee Health Sciences Center
“RedRover customized a training session that addressed our needs. The board members who participated are ‘fired up’ to start the development process. Now, they see themselves as a bridge or conduit between a donor and a cause. They are more confident in their ability to ask, and they are more prepared to overcome objections to giving. This training was worth the extra time and resources.”
Tammie Ritchey, CFRE, Senior Vice President of Development/Foundation Executive Director
Regional One Health Foundation
“You guys not only developed fantastic logos but you were very prompt and kept me in the loop of your progress during the entire project. It was great working with you.”
Jason Eaton, General Manager
“Bank of Bartlett has been working with Red Rover for over a year. They have been a great partner for digital and PR projects. These guys deliver, and they are fun to work with!”
Jana Green, Vice President of Marketing
Bank of Bartlett
“RedRover created our logo for CrestCore Realty over 5 years ago and we still get comments about how exciting and progressive it looks. I’d highly recommended talking with RedRover for your sales and marketing needs. They really understand business and ROI!”
Douglas Skipworth, Co-Founder
“From day one, Red Rover has produced high caliber deliverables. Their ability to apply a robust process across a myriad of industries – chiseling out clear core competencies, while also highlighting potential areas of concern has been instrumental in evaluating opportunities that our firm pursues. Work from RedRover is the gold standard!”
Kevin Van Eekeren, Founder and CEO