We love our hometown of Memphis, TN. The RedRover DEI Action Plan celebrates our city’s demographic makeup and helps us steer our agency’s growth and future. Our pack is united behind ensuring our success as an agency better reflects all people who live, work, and play in the Memphis area. We value the differences in one another. Differences drive innovation. Innovation crashes ceilings.
Like many, COVID-19 has caused our hiring to temporarily slow down. We have used this moment in time to formally research and document an action plan to ensure RedRover emerges from this pandemic crisis with an intentional approach to be a more racially diverse workplace. This purposeful action will propel an agency whose people already represent an array of gender, ages, sexual orientation, and religions.
This plan is not a top-down approach. It has been researched and crafted with all of our pack members at the table. The RedRover DEI Action Plan is truly a company-wide priority and commitment.
We have six company-wide, data-driven goals we commit to reaching within one year. After the first year, the work isn’t over. We will invite a formal review by a third-party expert to evaluate our progress. Additional goals and actions will emerge from those external findings.
GOAL 1: Continuously improve by learning what diversity and inclusion really mean, where implicit bias may lie, and how to overcome it. Use the “To Be Welcoming” curriculum provided by Arizona State University and Starbucks as the basis for monthly training and team discussion.
GOAL 2: Listen to understand by engaging in staff-meeting dialogue about diversity and inclusion every month and how they connect directly to our Pack DNA, which are the behaviors that drive our success as a firm.
GOAL 3: We will show up for a more diverse pool of prospective applicants by forging partnerships with an HBCU and/or minority-led student associations, to include an internship program and job shadowing.
GOAL 4: We will find and partner with more diverse freelancers and vendors.
GOAL 5: We will locally engage the greater business community in a way that puts our agency’s skills and resources to work on behalf of up-and-coming black-owned companies. This will be structured as a partnership with a membership organization that helps us identify the specific businesses that will most benefit from our pro bono support.
Goal 6: We will embrace our unique responsibility as marketers and work to remove any implicit bias that we may unknowingly bring to the table in the work we produce for clients.
It’s hard to predict exactly when the post-COVID economy will allow us to ramp back into our hiring plan, but here is an easy promise to make: Our DEI Action Plan will not wait. It is a creation by our full team. It is part of our Pack DNA and it is effective immediately.
“RedRover is one of Mahaffey’s secret weapons. They believe, like we do, that companies perform better coming out of an economic crisis by going on offense when it comes to sales and marketing. This is the kind of strategic partner every growing, forward-thinking, middle-market company deserves.”
Bill Sublette, Vice President
“RedRover really digs in from the beginning to gain a complete understanding of your business and industry, as demonstrated by their keen awareness of our unique situation and the best path forward from our very first conversation. They take an insightful, big-picture approach to strategy development, and their ability to deliver on both our marketing and training needs was a crucial factor in the decision to partner with them.”
Glen Thomas, PIO
Memphis-Shelby County Airport Authority
“It is a well worn business axiom to under promise and over deliver. RedRover promises a lot—and delivers even more.”
Ray Brandon, CFA, CFP, President
Brandon Financial Planning
“RedRover gave us a launch strategy that covered all the bases we needed, including message points, prepared copy, and a PR plan — which we expected. What went above our expectations were RedRover’s recommendations for improved naming and positioning of two of the three programs. We loved their recommendations and the initiative they took to look deeper at our strategic needs.”
Amy Daniels, Senior Vice President, Membership and Communications
Greater Memphis Chamber of Commerce
“RedRover has been an amazing partner with the UT Foundation, Inc. This organization has an expert staff of writers, designers and account management professionals to help with collateral marketing materials. We’re so glad to have them as part of our outreach team.”
Jada Williams, Assistant Vice Chancellor
University of Tennessee Health Sciences Center
“RedRover customized a training session that addressed our needs. The board members who participated are ‘fired up’ to start the development process. Now, they see themselves as a bridge or conduit between a donor and a cause. They are more confident in their ability to ask, and they are more prepared to overcome objections to giving. This training was worth the extra time and resources.”
Tammie Ritchey, CFRE, Senior Vice President of Development/Foundation Executive Director
Regional One Health Foundation
“You guys not only developed fantastic logos but you were very prompt and kept me in the loop of your progress during the entire project. It was great working with you.”
Jason Eaton, General Manager
“Bank of Bartlett has been working with Red Rover for over a year. They have been a great partner for digital and PR projects. These guys deliver, and they are fun to work with!”
Jana Green, Vice President of Marketing
Bank of Bartlett
“RedRover created our logo for CrestCore Realty over 5 years ago and we still get comments about how exciting and progressive it looks. I’d highly recommended talking with RedRover for your sales and marketing needs. They really understand business and ROI!”
Douglas Skipworth, Co-Founder
“From day one, Red Rover has produced high caliber deliverables. Their ability to apply a robust process across a myriad of industries – chiseling out clear core competencies, while also highlighting potential areas of concern has been instrumental in evaluating opportunities that our firm pursues. Work from RedRover is the gold standard!”
Kevin Van Eekeren, Founder and CEO