During the holiday season, we often give a little more back to our communities by supporting toy drives, food banks or even devoting a day to volunteering with our coworkers.
These are great “feel good” moments and make for heartwarming social media posts, but have you thought about how a committed, long-term partnership with a non-profit can be beneficial to your business?
Giving back is always the morally right thing to do, but there are business benefits to be gained by extending your philanthropic efforts beyond the giving season with a strategic non-profit partnership.
As an expert in determining ROI for your business, you can help your non-profit partner identify meaningful data to collect through relevant assessments. Your investment of business expertise will help your non-profit partner seek additional funds, multiplying the community impact you will have as a team.
Ask any non-profit organization and they will tell you that corporate philanthropy is vital in carrying out their mission. While they will always need your financial contributions, they also need your unique expertise. By creating a long-term partnership, you can establish a strategy for your giving that not only provides important brand PR and employee engagement opportunities but also makes our world a better place.
Leslie Graff, Marketing Strategist at RedRover Sales & Marketing Strategy, can be reached at www.redrovercompany.com.