The Guarantee

Market Research Analyst

RedRover Sales & Marketing Strategy is hiring a high-performing market research analyst, a key addition to RedRover’s strategy and growth team which is not a position that comes available often. 

  • If you geek out when it comes to data and research and are well-known among your friends for your analytical abilities… 
  • If you can see trends in complex data that others can’t easily see and the story it’s telling…
  • If you are seeking a role with autonomy where you’re valued for your unique perspective, skills and abilities…
  • If you are seeking the freedom to do what you do best without micromanaging…

…then this job might be for you.

An internationally award-winning marketing agency embarking on a national expansion, RedRover Sales & Marketing Strategy was named by the Chamber as one of the “Top 10 Companies to Watch” and by the Business Journal as a Great Place to Work. Of more than 13,000 marketing firms nationwide, RedRover is one of only two private, full-service agencies that dare to guarantee results for B2B clients – a move that is disrupting the industry.

Position Overview

The ideal candidate has 2+ years of experience in gathering data insights through a variety of methods while applying and compiling complex information into actionable sales and marketing plans. 

The primary responsibility is to coordinate and gather data on consumer demographics, preferences, needs, and buying habits using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and analysis of industry reports. The market research analyst will interpret and convert complex data and findings into understandable client-friendly tables, graphs, and written reports. It’s essential that the analyst be able to identify the not-so-obvious trends in complex data sets.

Successful candidates can demonstrate a strong understanding of qualitative and quantitative market research best practices and provide a portfolio of past marketing-related research projects with a demonstration of how the data and findings were used in practical business settings. This role requires an organized, methodical approach to day-to-day work. 

Daily Activities Include:

  • Coordinating and executing interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and analysis of industry reports.
  • Interpreting data and applying critical thinking to make go-forward data-driven recommendations.
  • Gathering data on consumers, competitors, and market conditions using a variety of methods.
  • Monitoring and forecasting marketing and sales trends.
  • Researching competitors and analyzing prices, sales and marketing methods to determine a company’s position in the marketplace. 
  • Measuring the effectiveness of marketing programs and strategies.

 

Required Knowledge, Skills and Abilities

  • 2+ years of strong market research experience including surveys, stakeholder interviews and focus groups
  • Proficient successfully executing market research and statistical analysis using industry best practices
  • Advanced Excel skills including the use of pivot tables
  • Proven ability to relate facts and findings to a broader strategy 
  • Excellent follow-through and organization 
  • Strong communication skills
  • Strong analytical and critical thinking skills
  • Highly detailed oriented
  • Experience using survey platforms such as SurveyMonkey, Qualtrics, etc.
  • Experience in advanced analytic and statistical techniques related to multi-variate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
  • Bachelor’s degree in market research or related field

RedRover offers competitive compensation as well as an innovative benefits package including healthcare, dental and vision benefits; generous paid time off that escalates with tenure; vacation expense reimbursement after a period of tenure; pet insurance; daycare expense reimbursement; fitness benefits; paid maternity/paternity leave after a period of tenure; retirement contributions after a period of tenure; flexible hours; and a dog-friendly workplace. 

This position will be hybrid-remote with two days per week in the Memphis Office.

About Culture Index™

After you apply for this position, you will receive a thank-you email along with a link to a short survey. It’s important that you complete this workplace preference survey, as your application cannot be reviewed until it’s complete. Great news, though, as it only takes 8-10 minutes to complete.

Learn About RedRover’s Culture

To learn more about our unique best-in-breed culture, click here.

RedRover is an Equal Opportunity Employer.

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