Facebook has launched a 60-second spot highlighting love for Memphis as part of their campaign “More Together.” The familiar song “Walking in Memphis” is sung by a variety of people homesick for their beloved city. The national ad debuted during Sunday’s NBA Finals game. More nostalgia. More music. More…
Read moreHave you ever looked at your organization’s marketing spend and wondered, “What do I have to show for this?” Or maybe you spent the six-figure marketing budget and have to justify the same spend for the upcoming budget year. Either way, you need to calculate marketing return on investment (MROI)....
Read moreOne of the unique perspectives I offer RedRover, is my experience working at other agencies. Because of this, I’m often asked to examine our agency’s uniques through a microscope. Let me tell you why employees and clients choose RedRover. To find what really makes our agency different from the rest,…
Read moreAs published in The Daily Memphian. One of the most cost-effective strategies for driving web traffic and generating online leads is email marketing. For every $1 spent on email marketing, you can expect an average return of $32. Unfortunately, most small and mid-sized companies have an email database filled mostly…
Read moreAlso published in Daily Memphian. Public relations departments are like fire departments, although PR folks would much rather prevent your organizational fire than put it out. PR is often underestimated until it is needed to manage a crisis – or ‘put out a fire.’ The best practice for any business…
Read moreAs published in The Daily Memphian. If you’ve been in sales, you’ve found yourself wondering about a prospect who was highly interested in your offering – and for whom you invested significant time — only to find you are now being ghosted, communication has ended with no explanation. While it…
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