Also published in Daily Memphian. Public relations departments are like fire departments, although PR folks would much rather prevent your organizational fire than put it out. PR is often underestimated until it is needed to manage a crisis – or ‘put out a fire.’ The best practice for any business…
Read moreAs published in The Daily Memphian. If you’ve been in sales, you’ve found yourself wondering about a prospect who was highly interested in your offering – and for whom you invested significant time — only to find you are now being ghosted, communication has ended with no explanation. While it…
Read moreAs originally published in The Daily Memphian. Marketing of the past has been mostly “spray and pray,” where your brand’s message is sprayed to the masses in volume and you pray it resonates with enough of your ideal market to incite action. But marketing today is all about personalization to…
Read moreAlready an easily obscure area of marketing, understanding what to do with pay-per-click (PPC) data is a challenge while attempting to understand whether or not a PPC campaign is inherently successful. Fortunately, three metrics continue to be generally accepted as key success indicators: The click-through rate (CTR) is the percentage…
Read moreAs originally published in The Daily Memphian. Google is the Big Kahuna of search engines. According to Internet Live Stats, Google processes over 3.5 billion searches a day and 1.2 trillion searches worldwide each year. Small and large businesses alike have enjoyed a relatively long and happy relationship, digitally speaking,…
Read moreAs originally published in The Daily Memphian. From their TVs to their phones, consumers are bombarded with thousands of ads, videos and images that leave their eyes tired and your brand fighting for attention. So how can you make your brand stand out? By developing an audio strategy focused on…
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