One of the unique perspectives I offer RedRover, is my experience working at other agencies. Because of this, I’m often asked to examine our agency’s uniques through a microscope. Let me tell you why employees and clients choose RedRover. To find what really makes our agency different from the rest,…
Read moreAs published in The Daily Memphian. One of the most cost-effective strategies for driving web traffic and generating online leads is email marketing. For every $1 spent on email marketing, you can expect an average return of $32. Unfortunately, most small and mid-sized companies have an email database filled mostly…
Read moreAlso published in Daily Memphian. Public relations departments are like fire departments, although PR folks would much rather prevent your organizational fire than put it out. PR is often underestimated until it is needed to manage a crisis – or ‘put out a fire.’ The best practice for any business…
Read moreAs published in The Daily Memphian. If you’ve been in sales, you’ve found yourself wondering about a prospect who was highly interested in your offering – and for whom you invested significant time — only to find you are now being ghosted, communication has ended with no explanation. While it…
Read moreAs originally published in The Daily Memphian. Marketing of the past has been mostly “spray and pray,” where your brand’s message is sprayed to the masses in volume and you pray it resonates with enough of your ideal market to incite action. But marketing today is all about personalization to…
Read moreAlready an easily obscure area of marketing, understanding what to do with pay-per-click (PPC) data is a challenge while attempting to understand whether or not a PPC campaign is inherently successful. Fortunately, three metrics continue to be generally accepted as key success indicators: The click-through rate (CTR) is the percentage…
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