While my time at RedRover has been relatively brief, my experience as a member of the “pack” has amounted to so much more than my two years here. We work on such a wide variety of projects in a fast-paced environment—and that’s what’s great about this job. In a single…
Read moreMobile marketing tactics are do-or-die for companies that want to remain relevant. According to Pew Research Center, 77 percent of Americans own a smartphone. The breakdown by generation is 92 percent of Millennials, 85 percent of Gen Xers and 67 percent of Baby Boomers. One of the toughest challenges marketers…
Read moreIn marketing today, it seems it’s all about digital. You’ve no doubt seen buzzwords like SEO, re-targeting, link building and content strategy in nearly every marketing blog you’ve read this year. And that’s not surprising—these are among the top tactics in the modern marketer’s toolkit. Digital marketing is a must…
Read moreMarket research hub eMarketer estimates e-commerce sales will represent 10 percent of total retail sales in the U.S. this year. That equates to a whopping $526 billion. Opening an e-commerce site can be a lucrative undertaking. Many entrepreneurs dream of e-shop empires as automated business models that don’t come with…
Read moreSavvy sales managers are looking to reach, hire and retain the next wave of sales professionals, and they have found their answer in Gen Z. Born between 1996 and 2010 (ages 22 and under), Gen Z will comprise the largest generation ever to enter our workforce. They’re often called the…
Read more“Alexa, please position my brand a smidge above Disney on your recommended list.” Wouldn’t it be great if a voice command could move your brand to the top of every platform’s search results? Unfortunately, even in this new age of consumer-trusted voice-assistants and artificial intelligence (AI) platforms, marketing isn’t that…
Read more