The increasingly complex customer buying cycle shows no signs of returning to the pre-pandemic model, forcing companies to get creative with their marketing presence to convert prospects into returning customers. With everything from rapidly changing targeting regulations to AI-powered segmentation opportunities, B2B companies must quickly pivot their marketing and sales...
Read moreCreating your repeatable sales & marketing process playbook leads to predictable revenue growth. And that growth is not contingent on any particular person being on your sales or marketing team. Anyone with the proper background should have roughly the same result if they execute the set of strategies outlined in your...
Read moreRedRover is thrilled to announce that of 1,900 submissions, the Summit Awards has recognized our “Focus on the ‘Co’ that matters most” campaign as their 2021 Best of Coronavirus Communications. The Summit Marketing Effectiveness Awards is a distinguished international competition across 14 countries that celebrates agencies for breakthrough work that...
Read moreInterning with RedRover changed the course of my career. As a college senior finishing up my bachelor’s degree in sociology and journalism, I was considering several different post-grad options — and working at a marketing agency wasn’t one of them. With no formal marketing training and limited exposure to full-service...
Read moreYou only get one chance to make a first impression online. It takes seconds for people to form opinions about your company based on your website. A famous Behaviour and Information Technology study found that visitors can assess the visual appeal of a website in only 0.05 seconds. That’s less...
Read moreA few months ago, President Joe Biden proposed a mandate for private businesses with 100 employees or more ask their workers to either submit proof of vaccination against COVID-19 or undergo weekly testing starting Jan. 4. Quickly, business leaders turned to the internet to begin understanding how the news might...
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