Like it or not, the Coronavirus pandemic has caused a massive and rapid evolution of the retail industry and not just in the short term. Retail, as we knew it pre-COVID-19, is essentially gone as high-contact consumer-shopping experiences will just no longer have the appeal they once enjoyed. To those...
Read moreLet’s face it. It’s been tough to find a silver lining amidst this soul-crushing, global healthcare pandemic and economic crisis, but here’s one. Some industry verticals that may have otherwise been slow to change to today’s buyer preference for a largely digital/virtual experience have been thrown into the deep end...
Read moreAt RedRover Sales & Marketing Strategy, we’re an agency driven by results and fueled by research – we eat research for breakfast every morning. As such, the strategies in this report are backed by facts and data. We’ll reveal the strategies and benefits of leaning into marketing and advertising when...
Read moreNo matter what you call this – whether it be an economic downturn or a recession – our economy has nothing short of abruptly stopped moving in unimaginable ways. Recessions are fueled by a severe lack of consumption. It’s an unfavorable psychological climate where cautious consumers spend less – causing...
Read moreHow do we get back to the business of growth? See what survey respondents had to say. No matter what you call this – whether it be an economic downturn or a recession – our economy has nothing short of abruptly stopped moving in unimaginable ways. Recessions are fueled by...
Read moreThese are unusual times to say the least. For many businesses, the tried and true strategies that you leveraged to find new customers mere weeks ago are now completely irrelevant. In the B2B world, there are few, if any, prospects in the office to call, visit or send physical sales...
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