“Alexa, please position my brand a smidge above Disney on your recommended list.” Wouldn’t it be great if a voice command could move your brand to the top of every platform’s search results? Unfortunately, even in this new age of consumer-trusted voice-assistants and artificial intelligence (AI) platforms, marketing isn’t that…
Read moreThere is a large group of prospective customers your marketing efforts are probably missing. They are age 22 and younger and have never known a world without the internet or smartphones. They are Generation Z, and if you are not speaking their language, it’s time to start. This unique cohort…
Read moreWhen it comes to search engine optimization (SEO), one can easily feel lost at sea. Results are anything but immediate, and Google’s search-filtering algorithms continue to adapt. The reality is that it may take months before you realize whether your targeted keywords, titles or descriptions for your website pages are…
Read moreI’ve always contended that there are few business professions as challenging as a career in sales, which is why it’s not at all surprising that more than 45 percent of salespeople don’t meet their annual quota, according to a CSO Insights performance management study. The reasons are varied and often…
Read moreAs technology has continued to evolve in the last decade, marketers have been closely watching and anticipating the progression of geomarketing, or the application of location intelligence to effectively market products and services to consumers. Through the popularization of social-media ad campaigns, you are most likely already familiar with geotargeting;…
Read moreEngaging videos, impactful testimonials, and beautiful graphics can all be parts of an efficient website. Although it may look and function seamlessly, you cannot judge the success of your website simply on the aesthetics or mechanics. You’ll have to consult the hard numbers to judge the success of a website…
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