How much time do people spend with your marketing materials? For years we’ve been telling you to make your marketing content shorter. After all, the human attention span is eight seconds. That’s one second shorter than your average goldfish. But what if you could get your customers to spend 30…
Read moreWhen your business is young, you naturally welcome every new customer with open arms in an effort to generate cash flow and get on your feet. Too many business owners have trouble breaking that pattern, however, even after their business is more established, with the “say yes to everything” mentality…
Read moreBy 2019, mobile ad spending will likely represent 72 percent of total U.S. digital spending (source: eMarketer). In 2016, mobile became the primary type of device used to access websites. That’s a huge milestone and the reason properly optimizing your website for mobile users is a critical brand priority. It…
Read moreDisasters are chaotic and complex. Just a few minutes of howling wind or shaking earth can leave years of cleaning up, rebuilding and coping with a new reality. Naturally, people want to help when they witness significant duress like we’ve seen recently with hurricanes Harvey and Irma and like we’ve…
Read moreWhat if previous efforts haven’t generated results, or you don’t have sufficient data to use goal-based budgeting? Your best option may be revenue-based budgeting. This method involves using a percentage of projected revenue to set the marketing budget. For example, if you generated $10M in revenue in 2017 with a…
Read moreIt’s no secret businesses see value in leveraging technology like social media in their marketing efforts. While technology has opened new doors in customer acquisition, it has also created new headaches for sales teams who find themselves struggling to adapt to today’s changing market landscape. Consumers in today’s digital age…
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