New York Times best-selling author, Robert Cialdini, is known for his expertise on the subject of persuasion — specifically the role it plays in driving consumers to purchase. In his book Influence: The Psychology of Persuasion, Cialdini cites six key principles of influence — one being the concept of “liking.”…
Read moreIn years past, plenty of brands adopted a “set it and forget it” email-automation mentality. Once a marketing email was released, it became a distant memory. There’s a much better way, though, to leverage the still-popular email-marketing technique and more closely connect to reader preferences as a way to obtain…
Read moreWhile marketers anticipate that e-commerce will continue to push retail boundaries throughout 2018, mobile commerce is a large factor in that boundary movement, widely due to advanced interest in geofencing. True to its name, geofencing is the establishment of a hyper-targeted location (imagine a virtual wall) that allows businesses to…
Read moreOne of the most cost-effective strategies for driving web traffic and generating online leads is email marketing. Unfortunately, most small and mid-sized companies have an email database filled mostly of current clients, business partners and other friends of the firm. To put a fire under your email marketing and dramatically…
Read moreIf 2017 taught us anything, it’s that eCommerce is much more than transactions made from a desktop computer or mobile device. Whether you’re in a B2B or B2C market, eCommerce remains a critical sales tool with a wide influential reach – estimated to impact over 50 percent of in-store purchases,…
Read moreIn due time, every organization faces a potential stall out in their proactive marketing efforts, whether due to uncertainty about the future or change. Often, the first inclination is to stop outward communication until the leadership team becomes more confident in the future. Good news: Ceasing or slowing marketing and…
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