Nearly every growing company faces a phenomenon — at multiple points in its growth trajectory — where the leadership team feels stuck, growth stalls or halts, and everything starts to feel complex. The strategies of the past that served them so well are no longer working. Revenue has plateaued and…
Read moreIt’s official—you are on the social media bandwagon. Your company has a presence on major social-media platforms because you want to drive traffic to your website, engage customers in conversation and learn their insights, build brand loyalty, deliver better customer service and manage your reputation. But just being on Facebook…
Read moreIt’s a catch 22 type of situation. You need to put your business out there in this age of social media, but in doing so, you open yourself up to criticism, bad reviews and the like. Despite the risks, social media is a marketing tactic that is a must for…
Read morePublic relations departments are like fire departments. PR folks would much rather prevent your organizational fire than put it out. So, why is it that PR is almost always brought in after a crisis occurs? It’s simple. Many executives only see PR playing a role in generating earned media or…
Read moreWhen Palm Computing was in its heyday, many analysts thought this company they couldn’t be beaten. They had technology coveted by the market and an internal culture – dubbed Zen of Palm – which employees described as the best they’d ever experienced. It was a culture oozing with camaraderie, respect,…
Read moreRecruiting strategies are focused on it, and reward systems are based on it. These nimble companies realize that the ability for a company to adapt quickly to the rapidly changing marketplace is essential to not only thrive but to merely survive. In these companies, leadership isn’t afraid of taking calculated…
Read more