You have likely invested, to some degree, in search engine optimization – or SEO – to improve how prospective customers find you via an internet search. Unfortunately, few companies continue to invest in this vital strategy. Given that Google updates its search algorithm 500 to 600 times a year, there…
Read moreEditor Note: This is part two in a two-part series. Check out Part 1: Evolving the Customer Lifecycle. Darwin’s Origin of the Species indicates that it’s not the strongest of species that survives, nor the most intelligent. It is the one that is most adaptable to change. Likewise, your marketing…
Read moreEditor’s Note: This is part one in a two-part series. The B2C (business to consumer) customer lifecycle is used to describe the phases a customer progresses through when making a purchasing decision and is generally broken down into these five phases: awareness, consideration, purchase, service and advocacy. Where movement between…
Read moreHave you ever looked at your organization’s marketing spend and wondered, “What do I have to show for this?” Or maybe you spent the six-figure marketing budget and have to justify the same spend for the upcoming budget year. Either way, you need to calculate marketing return on investment (MROI)….
Read moreWe tell ourselves that the use of clever, intentional phrasing designed to encapsulate thoughts as succinctly as possible is the perfect method for communicating with our audience. But are we telling ourselves the truth? Jargon is so widespread in business that it has become its own language. If you’ve ever…
Read moreThe work we produce for clients is our passion. Every day, a dozen people on our client team concoct ideas, swap feedback and produce material that is destined to move a reader or viewer. We LOVE to do it. And every now and again, we get awarded for it. Of…
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