One of the most cost-effective strategies for driving web traffic and generating online leads is email marketing. Unfortunately, most small and mid-sized companies have an email database filled mostly of current clients, business partners and other friends of the firm. To put a fire under your email marketing and dramatically…
Read moreIf 2017 taught us anything, it’s that eCommerce is much more than transactions made from a desktop computer or mobile device. Whether you’re in a B2B or B2C market, eCommerce remains a critical sales tool with a wide influential reach – estimated to impact over 50 percent of in-store purchases,…
Read moreIn due time, every organization faces a potential stall out in their proactive marketing efforts, whether due to uncertainty about the future or change. Often, the first inclination is to stop outward communication until the leadership team becomes more confident in the future. Good news: Ceasing or slowing marketing and…
Read moreExpected to lose nearly 2 million users younger than 25 in 2018 to growing social platform Snapchat, many are wondering whether Facebook will remain a prominent business partner beyond 2018. Interestingly, Snapchat, a photo-sharing platform, has established itself as a lucrative business partner for building strong consumer connections that grow…
Read moreFor many reasons, 2017 proved to be an important year for all things data, and while the user interfaces for designing a pay-per-click (PPC) campaign may have changed little over the last year, the metrics behind such campaigns have increased notably. Already an easily obscure area of marketing, understanding what…
Read moreA routine misstep in marketing campaigns is to neglect your customers and what they need, want and value. Most of us want to believe we understand our customers’ decision drivers. But a 2015 B2C study by IBM and Econsultancy found the reality check in these survey findings: 81 percent of…
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