In the lead-capture business, the formula for success is straightforward on the surface: an offer strategy that your target market finds relevant, engaging ad content in a format that grabs the consumer, and an effective landing page that compels those consumers to take action. Driving high conversion begins with a…
Read moreNew York Times best-selling author, Robert Cialdini, is known for his expertise on the subject of persuasion — specifically the role it plays in driving consumers to purchase. In his book Influence: The Psychology of Persuasion, Cialdini cites six key principles of influence — one being the concept of “liking.”…
Read moreIn years past, plenty of brands adopted a “set it and forget it” email-automation mentality. Once a marketing email was released, it became a distant memory. There’s a much better way, though, to leverage the still-popular email-marketing technique and more closely connect to reader preferences as a way to obtain…
Read moreWhile marketers anticipate that e-commerce will continue to push retail boundaries throughout 2018, mobile commerce is a large factor in that boundary movement, widely due to advanced interest in geofencing. True to its name, geofencing is the establishment of a hyper-targeted location (imagine a virtual wall) that allows businesses to…
Read moreOne of the most cost-effective strategies for driving web traffic and generating online leads is email marketing. Unfortunately, most small and mid-sized companies have an email database filled mostly of current clients, business partners and other friends of the firm. To put a fire under your email marketing and dramatically…
Read moreIf 2017 taught us anything, it’s that eCommerce is much more than transactions made from a desktop computer or mobile device. Whether you’re in a B2B or B2C market, eCommerce remains a critical sales tool with a wide influential reach – estimated to impact over 50 percent of in-store purchases,…
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