We tell ourselves that the use of clever, intentional phrasing designed to encapsulate thoughts as succinctly as possible is the perfect method for communicating with our audience. But are we telling ourselves the truth? Jargon is so widespread in business that it has become its own language. If you’ve ever…
Read moreThe work we produce for clients is our passion. Every day, a dozen people on our client team concoct ideas, swap feedback and produce material that is destined to move a reader or viewer. We LOVE to do it. And every now and again, we get awarded for it. Of…
Read moreOut of more than 5,000 submissions from 24 countries, RedRover was honored to win two bronze at this year’s Creative Summit Awards. The International Summit Awards recognizes agencies of all sizes for their work in the advertising channels. RedRover’s wins were in the Online Campaign and Video Marketing Categories. Ming…
Read moreFacebook now has two billion monthly users and accounts for 10 percent of all website visits. So, you’ve probably already taken the time to set up a Facebook page for your business and are making regular posts part of your marketing strategy. Today, I’d encourage you to think of Facebook…
Read moreWhile the actual activities take on different forms, at the end of the day, I’ve come to the realization that I’m a change agent for companies dissatisfied with their current sales and marketing outcomes. I was taken back years ago by the clarity offered from an area CEO in this…
Read moreIf you’ve been in sales, you’ve found yourself wondering about a prospect who was highly interested in your offering – and for whom you invested significant time — only to find them suddenly incommunicado. While it can be frustrating, don’t give up. It’s worth some creativity to either revive the…
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