As originally published in The Daily Memphian. From their TVs to their phones, consumers are bombarded with thousands of ads, videos and images that leave their eyes tired and your brand fighting for attention. So how can you make your brand stand out? By developing an audio strategy focused on…
Read moreThis year, RedRover’s partnered with the Daily Memphian for our annual Super Bowl ads breakdown. Lackluster. Safe. Ho-hum. Meh. Not worth $5.25 let alone the $5.25 million per 30-second spot ponied up by the big brands. That was the state of 75 percent of this year’s crop of Super Bowl…
Read moreWhat does the word “win” mean to you? How do you define a professional win for yourself and your organization? Now, think about how you define “team.” When you hear that word what do you envision? My natural instincts have me wired to be a person driven to win above…
Read moreAs seen in The Daily Memphian. There’s a statistic from InsideView that tells us 90 percent of CEOs say they never return cold calls or cold emails. Ouch. Why bother? Because, we have no doubt companies need qualified leads, from both outbound and inbound, to contribute to the health and…
Read moreIn an international marketing competition that involved nearly 1,500 submissions from 10 countries, RedRover Sales & Marketing Strategy has brought home a Platinum Summit Marketing Effectiveness Award on behalf of Memphis International Airport. About RedRover’s Winning Entry for Memphis International Airport: When popular airport spokesperson, Tony Allen, was released by...
Read moreAs seen in The Daily Memphian. Since 2009, e-commerce sales in the U.S. have more than tripled, from almost $35 million to nearly $131 million. It’s no wonder e-commerce stores are becoming more common-place. Unfortunately, the task of creating a store easily overshadows the creation of a sales strategy. Even…
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