If you haven’t seen Nike in the news lately, it’s time to catch up. Regardless of your stance on the controversial spokesperson of the brand’s 30th ‘Just Do It campaign,’ it’s a powerful reminder of the importance of brand authenticity. At its core, brand authenticity requires the courage to consistently…
Read moreProducing a campaign that catches fire on social media and the internet is the ultimate dream of many hopeful brands. Think viral content marketing is out of your league? Think again. Any company can create potentially viral content on a shoestring budget. While there is never a guarantee your campaign…
Read moreDeclining Facebook engagement, diminishing organic reach and decreased impressions. Do these sound familiar? You aren’t alone. Facebook’s algorithms are a moving target for today’s marketers. According to Facebook, two out of every three users visit a local business page. Yet businesses are increasingly struggling to gain visibility on consumers’ news…
Read moreI was introduced to RedRover nearly five years ago. I had just moved back to Memphis from Chicago, Illinois and was in search of my next career adventure. I remember being struck by the backstories and experience of the team as I read through the company website. When I finally…
Read moreOld-school word-of-mouth marketing has a new face in today’s world. It’s called influencer marketing, and it has some serious horsepower behind it. Engage the right influencers to talk about your brand through their social channels, and your message has the potential to reach brand new audiences, generally with a higher…
Read moreInstagram isn’t just selfies and vacation photos. Eighty percent of Instagram users follow at least one brand, reports AdWeek. That doesn’t mean you should jump on the Insta bandwagon without a plan. Before you post your first #picoftheday, you need to define your strategy. Like people, brands have personalities. Your…
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