As originally published in The Daily Memphian. Marketing of the past has been mostly “spray and pray,” where your brand’s message is sprayed to the masses in volume and you pray it resonates with enough of your ideal market to incite action. But marketing today is all about personalization to…
Read moreAlready an easily obscure area of marketing, understanding what to do with pay-per-click (PPC) data is a challenge while attempting to understand whether or not a PPC campaign is inherently successful. Fortunately, three metrics continue to be generally accepted as key success indicators: The click-through rate (CTR) is the percentage…
Read moreAs originally published in The Daily Memphian. Google is the Big Kahuna of search engines. According to Internet Live Stats, Google processes over 3.5 billion searches a day and 1.2 trillion searches worldwide each year. Small and large businesses alike have enjoyed a relatively long and happy relationship, digitally speaking,…
Read moreAs originally published in The Daily Memphian. From their TVs to their phones, consumers are bombarded with thousands of ads, videos and images that leave their eyes tired and your brand fighting for attention. So how can you make your brand stand out? By developing an audio strategy focused on…
Read moreThis year, RedRover’s partnered with the Daily Memphian for our annual Super Bowl ads breakdown. Lackluster. Safe. Ho-hum. Meh. Not worth $5.25 let alone the $5.25 million per 30-second spot ponied up by the big brands. That was the state of 75 percent of this year’s crop of Super Bowl…
Read moreWhat does the word “win” mean to you? How do you define a professional win for yourself and your organization? Now, think about how you define “team.” When you hear that word what do you envision? My natural instincts have me wired to be a person driven to win above…
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