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Marketer’s Secret Weapon – Multivariate Testing

Difference Is Not Deficit

Download: PR Crisis Playbook

901 Against COVID-19: Memphis Business Survey

How do we get back to the business of growth? See what survey respondents had to say. No matter what you call this – whether it be an economic downturn or a recession – our economy has nothing short of abruptly stopped moving in unimaginable ways. Recessions are fueled by... Read more

COVID-19: Just Follow the Footprints

These are unusual times to say the least. For many businesses, the tried and true strategies that you leveraged to find new customers mere weeks ago are now completely irrelevant. In the B2B world, there are few, if any, prospects in the office to call, visit or send physical sales... Read more

COVID-19: Information Overload? How Business Leaders Can Make Meaningful Content Communication in the Wake of a Crisis

In this age of constant connection via social media and the entire world having more access to information than ever before, business leaders should be asking, “how much information is too much?” These are unprecedented times. With the newly implemented lifestyle of social distancing, our ability to connect digitally is... Read more

COVID-19: Hyper-Personalized Video Triggers Law of Reciprocity

It’s been just two weeks since gatherings of 50 or more were banned due to COVID-19, immediately obliterating the very nature of how we behave and conduct business. The rate and magnitude of change necessary to survive this pandemic on the business front is unprecedented. While it’s easy to allow... Read more

COVID-19: Recognize the Colossal Brand-Building Opportunity in Front of You

There’s been a full-on assault on our economy and the financial health of most businesses thanks to Covid-19. In the spirit of the Godfather, it’s time to go to the mattresses. Together, we must go to battle to ensure that our businesses not only survive, but thrive on the other... Read more

How to Overcome Content Marketing Challenges and Stop Wasting Money

84% of people expect brands to produce content that entertains, provides solutions and produces experiences and events according to Meaningful Brands®. Insert content marketing. It involves the creation and sharing of materials – such as videos, blogs and social-media posts – that are intended to stimulate interest in a brand’s... Read more

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