The development of ideal customer profile, buyer personas and the role of personalized content in virtual market Modern marketing and sales technology are more advanced than they have ever been. With the right tools you can track purchase habits, geo-locate their comings and goings, and even pitch them a product...
Read moreThe market is likely close to hitting the bottom — with a fairly quick ascension anticipated in many verticals over the next couple quarters — and most communities are in the middle of a phased return to the workplace. While we may never see a return to business as usual,...
Read moreBeing different is not a deficit. To the contrary, it’s our differences that make us stronger. According to McKinsey’s ‘Diversity Matters’ study, companies in the top quartile — from a gender-diversity perspective — were 15 percent more likely to generate financial returns above their national industry median. What’s more, companies...
Read moreYou can’t always control when a crisis is going to hit your business, but you can control how prepared you are. Every crisis a business faces is both a test in resilience and an opportunity to prove to your customers why they should spend their dollars with you. From a...
Read moreWhen everyone is distracted by the “new normal” and “unknown territory”, what can the other 13 recessions we’ve been through teach us about how to navigate this one to maximize revenue? Whether there is opportunity for revenue growth now or after the market has recovered, now is the time to...
Read moreIf you’re in B2B sales, COVID-19 has forever changed the world as you know it. If you’re waiting for the way business is conducted to return to business as usual, you may be waiting a long time. In this can’t-miss FREE webinar, you will learn: Why you should move from...
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