Engaging videos, impactful testimonials, and beautiful graphics can all be parts of an efficient website. Although it may look and function seamlessly, you cannot judge the success of your website simply on the aesthetics or mechanics. You’ll have to consult the hard numbers to judge the success of a website…
Read moreThe average company spends three to five percent of revenue on marketing, which is certainly not a trivial expense. Why, then, do so many companies invest so little time in the construction of the marketing plan that ensures that investment is well spent? Your organization’s ability to maintain, let alone…
Read moreFor many B2B companies, the ability to grow correlates directly with the ability to effectively expand the sales team. If each member of your team has his own approach to selling your company’s products and services, replicating success and scaling your company can be difficult. In contrast, if all members…
Read moreIn the lead-capture business, the formula for success is straightforward on the surface: an offer strategy that your target market finds relevant, engaging ad content in a format that grabs the consumer, and an effective landing page that compels those consumers to take action. Driving high conversion begins with a…
Read moreNew York Times best-selling author, Robert Cialdini, is known for his expertise on the subject of persuasion — specifically the role it plays in driving consumers to purchase. In his book Influence: The Psychology of Persuasion, Cialdini cites six key principles of influence — one being the concept of “liking.”…
Read moreIn years past, plenty of brands adopted a “set it and forget it” email-automation mentality. Once a marketing email was released, it became a distant memory. There’s a much better way, though, to leverage the still-popular email-marketing technique and more closely connect to reader preferences as a way to obtain…
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