Recruiting strategies are focused on it, and reward systems are based on it. These nimble companies realize that the ability for a company to adapt quickly to the rapidly changing marketplace is essential to not only thrive but to merely survive. In these companies, leadership isn’t afraid of taking calculated…
Read moreThe secret to inspiring visitors to purchase from your e-commerce platform is equal parts art and science. The science is your technology – how the e-commerce platform functions. Continuous improvements in functionality on your site are necessary to meet the growing demands of consumers. Beyond an e-commerce platform that works,…
Read moreHow can two words speak volumes? Think of the words “I do.” Say those two words, and you enter a lifelong contract. Say “no comment” during a media interview, and you catapult your company into crisis mode. Why is that? How can silence cause a multitude of havoc and send…
Read moreNatural disasters, bankruptcy, insider trading, bad social media reviews, product recalls and the like are certainly what initially comes to mind when you think of a crisis that could strike and devastate your business. Then you think to yourself – what is the likelihood that any of those things will…
Read moreThere is no greater scrutiny that a brand faces for its marketing prowess than during the biggest U.S. sporting event of the year. Courageous brands bet big that their ad would win hearts and minds among consumers, but alas, only 40 percent of Super Bowl ads earned favorable ratings from…
Read moreBuzz is building around this year’s Super Bowl ads, which will feature Justin Timberlake, political controversy, Mr. Clean as Magic Mike, and the first-ever live ad. In another record-breaking year, with ad costs exceeding last year’s $5 million per 30-second spot, big brands are, once again, putting it all on…
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