As seen in The Daily Memphian. There’s a statistic from InsideView that tells us 90 percent of CEOs say they never return cold calls or cold emails. Ouch. Why bother? Because, we have no doubt companies need qualified leads, from both outbound and inbound, to contribute to the health and…
Read moreIn an international marketing competition that involved nearly 1,500 submissions from 10 countries, RedRover Sales & Marketing Strategy has brought home a Platinum Summit Marketing Effectiveness Award on behalf of Memphis International Airport. About RedRover’s Winning Entry for Memphis International Airport: When popular airport spokesperson, Tony Allen, was released by…
Read moreIn an international marketing competition that involved nearly 1,500 submissions from 10 countries, RedRover Sales & Marketing Strategy has brought home a Platinum Summit Marketing Effectiveness Award on behalf of Memphis International Airport. About RedRover’s Winning Entry for Memphis International Airport: When popular airport spokesperson, Tony Allen, was released by…
Read moreAs seen in The Daily Memphian. Since 2009, e-commerce sales in the U.S. have more than tripled, from almost $35 million to nearly $131 million. It’s no wonder e-commerce stores are becoming more common-place. Unfortunately, the task of creating a store easily overshadows the creation of a sales strategy. Even…
Read moreAs originally published by Daily Memphian. You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore – user-generated content. So, what is user-generated content? In short, it is any content created by unpaid…
Read moreOriginally published in The Daily Memphian. The essence of a brand isn’t so much about rationale arguments; instead, it’s how it makes the market feel emotionally. So believed the late Steve Jobs. “Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different…
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