Sitting in the CEO seat of a sales and marketing firm for the last 15 years gives me a unique vantage point. I’ve had the opportunity to look into the eyes of hundreds of CEOs looking to grow their companies. Most see unrealized opportunity that would fundamentally change their growth...
Read moreThe turn of every new year needs a good countdown. With a nod to all that’s changed in our lives and society over the last year, this countdown presents 10 important factors that will affect your marketing success in 2021. 10. The Era of the Public Market research firm Kantar...
Read moreRaise your hand if you’re breathing a sigh of relief because 2020 is almost over. I’ll wait. Of course, I’m not an ostrich with my head in the sand – we still have challenges ahead of us in 2021. But just for a moment, let’s celebrate the ending of one…really…hard…year....
Read moreStarting to emerge is a more hopeful tone for the end of the pandemic, as both Pfizer and Moderna have applied for U.S. FDA authorization of their respective COVID-19 vaccines. Of course, a vaccine strategy doesn’t mean our collective memory about the pandemic’s shockwaves is quickly a thing of the...
Read moreLet’s face it; navigating the pandemic is going to be a marathon versus a sprint. Business conditions are likely to remain volatile and challenging to predict through at least the first half of 2021. Regardless, waiting for “the end of it” in order to act wasn’t a savvy strategy in...
Read more"When you work at RedRover, you’re part of the 'Pack.' We use this terminology because we have a 'pack mentality' that invites a genuine care for one another and celebrating the team-win before the self-win," said Greer Stevenson, growth strategist at RedRover. But, that doesn't mean RedRover doesn't respect the individual....
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