Making Data-Driven Decisions After A Roller Coaster Year This roller coaster year has impacted nearly every aspect of the way businesses operate, from budgets and strategic plans to sales and marketing. While some changes may be temporary, many are here to stay. What has 2020 taught us that can be...
Read moreWebinar: 7 ESSENTIALS TO FIGHT ANALYSIS PARALYSIS A lack of a strong marketing strategy aligned with sales goals creates a lot of questions on whether or not your company is spending effort and dollars on the “right” marketing efforts. That concern can cause paralyzing indecision. This 30-minute webinar is designed for the CEO that wants...
Read moreObjectively Assessing The Skill & Fit of Your Sales & Marketing Teams for the Seats They’re In Are you poised to hit your top and bottom line goals with the team you have in place? Find out with a complimentary Culture Index survey for yourself and up to three members of your team...
Read moreHow do you determine which leads are most likely to become buyers? And, how can you optimize campaigns to generate better leads? Enter: lead scoring, an effective model that helps sales and marketing departments identify which prospects are the most valuable to your company and its current sales process. Lead...
Read moreMarketing automation can help you place leads that are more likely to convert in an account-based marketing (ABM) plan, so that your sales and marketing teams can operate on high efficiency. On average, marketing automation drives a 14.5% increase in sales productivity and decreases marketing overhead by an average of...
Read moreDon’t get dragged down by fear. In this new world of post-COVID customer habits and unknown economic predictions, sales leaders need to know how to act quickly and change old sales habits now. Today B2B companies need to be treating their digital interactions tenfold more important than they were before...
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