Marketing automation can help you place leads that are more likely to convert in an account-based marketing (ABM) plan, so that your sales and marketing teams can operate on high efficiency. On average, marketing automation drives a 14.5% increase in sales productivity and decreases marketing overhead by an average of...
Read moreDon’t get dragged down by fear. In this new world of post-COVID customer habits and unknown economic predictions, sales leaders need to know how to act quickly and change old sales habits now. Today B2B companies need to be treating their digital interactions tenfold more important than they were before...
Read moreThe development of ideal customer profile, buyer personas and the role of personalized content in virtual market Modern marketing and sales technology are more advanced than they have ever been. With the right tools you can track purchase habits, geo-locate their comings and goings, and even pitch them a product...
Read moreThe market is likely close to hitting the bottom — with a fairly quick ascension anticipated in many verticals over the next couple quarters — and most communities are in the middle of a phased return to the workplace. While we may never see a return to business as usual,...
Read moreBeing different is not a deficit. To the contrary, it’s our differences that make us stronger. According to McKinsey’s ‘Diversity Matters’ study, companies in the top quartile — from a gender-diversity perspective — were 15 percent more likely to generate financial returns above their national industry median. What’s more, companies...
Read moreYou can’t always control when a crisis is going to hit your business, but you can control how prepared you are. Every crisis a business faces is both a test in resilience and an opportunity to prove to your customers why they should spend their dollars with you. From a...
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