These are unusual times to say the least. For many businesses, the tried and true strategies that you leveraged to find new customers mere weeks ago are now completely irrelevant. In the B2B world, there are few, if any, prospects in the office to call, visit or send physical sales...
Read moreIn this age of constant connection via social media and the entire world having more access to information than ever before, business leaders should be asking, “how much information is too much?” These are unprecedented times. With the newly implemented lifestyle of social distancing, our ability to connect digitally is...
Read moreIt’s been just two weeks since gatherings of 50 or more were banned due to COVID-19, immediately obliterating the very nature of how we behave and conduct business. The rate and magnitude of change necessary to survive this pandemic on the business front is unprecedented. While it’s easy to allow...
Read moreThere’s been a full-on assault on our economy and the financial health of most businesses thanks to Covid-19. In the spirit of the Godfather, it’s time to go to the mattresses. Together, we must go to battle to ensure that our businesses not only survive, but thrive on the other...
Read more84% of people expect brands to produce content that entertains, provides solutions and produces experiences and events according to Meaningful Brands®. Insert content marketing. It involves the creation and sharing of materials – such as videos, blogs and social-media posts – that are intended to stimulate interest in a brand’s...
Read moreIt’s likely you’ve heard talk around town of account-based marketing (ABM) – a more strategic version of lead generation where you focus on gaining new business from your key accounts and other prospective accounts like them through highly tailored, break-through strategies. The concept has been a popular topic at many...
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