MANY OF THE TOP-PERFORMING CEOs in the world, as determined by Harvard Business Review, are names that aren’t exactly common fodder for dinner conversation. They know how to create long-term value for their companies, but many of them don’t focus on creating their own personal brands. Personal branding may not…
Read moreThis winter, RedRover moved from its founding home in the Falls Building to 50 South B.B. King Blvd. The home office was structured to be able to provide services for sales and executive teams in seven other cities. RedRover Sales & Marketing Strategy started in Memphis in heady, good economic...
Read moreYOU HAVE A UNIQUE personality when you communicate — a style and tone that is entirely your own — and your company has a personality, too. Is your company’s personality coming through in your communications? If not, you are missing an opportunity to connect with clients in an authentic way….
Read moreI BET you didn’t think your dog could teach you anything about marketing. I’ve learned some important marketing lessons from mine, like the importance of marking your territory — though not in the literal sense. One of the most important fundamentals of marketing is to identify and claim ownership of…
Read moreTEAMWORK: every highly successful team gets just how important it is to propelling an organization forward. When true teamwork exists, all players are in lockstep. Just like in sports, every player must be consistently in sync in each play for a maximum result. And the proverbial chain is only as…
Read moreLOOKING AT YOUR BRAIN, neuromarketers can predict how you’ll respond to advertising. While it may sound like mind reading, this relatively new, some-what controversial field of research uses MRI scans and other technology to measure brain activity when consumers are exposed to products, brands and advertising. This tool can help…
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