THE ROMAN SCHOLAR Marcus Tullius Cicero saw the stifling danger of too much passion more than 2,000 years ago when he wrote, “He only employs his passion who can make no use of his reason.” When you’re passionate about your business, it can be downright difficult to be objective, which…
Read moreKNOWLEDGE IS POWER. Staying aware of what your competition is doing in the marketplace makes good business sense. And in today’s digital age, more information than you can dream of is just a few clicks away. Imagine a tool that will send you an email nearly every time information about…
Read moreTHE AVERAGE COMPANY spends 3 to 5 percent of revenue on marketing, which is certainly not a trivial expense. Why, then, do so many companies invest so little time in the construction of the marketing plans that ensure their investments are getting results? Remember that your organization’s steady growth is…
Read moreTHE VERY QUALITY that defines some of the world’s greatest entrepreneurs is the downfall of many. How’s that for irony? The Harvard Business Review reports that most serial entrepreneurs display several common traits: persuasion, leadership, personal accountability, interpersonal skills and goal-orientation. Likewise, there are several vital skills, necessary for long-term…
Read moreWHY DO SO MANY great organizations struggle with change? After all, as the Greek philosopher Heraclitus once said, “the only thing that is constant is change,” and that sentiment couldn’t be truer today. Steve McKee got to the heart of the challenge in his book “When Growth Stalls.” In the…
Read moreTHROUGH THE YEARS, I’ve come to embrace the realization that I am an agent of change for companies dissatisfied with their current sales and marketing outcomes. Once, after I proposed some significant strategy changes to an area CEO, I was startled when he told me, with perfect clarity, “We can’t…
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