In an international marketing competition that involved nearly 1,500 submissions from 10 countries, RedRover Sales & Marketing Strategy has brought home a Platinum Summit Marketing Effectiveness Award on behalf of Memphis International Airport. About RedRover’s Winning Entry for Memphis International Airport: When popular airport spokesperson, Tony Allen, was released by...
Read moreAs seen in The Daily Memphian. Since 2009, e-commerce sales in the U.S. have more than tripled, from almost $35 million to nearly $131 million. It’s no wonder e-commerce stores are becoming more common-place. Unfortunately, the task of creating a store easily overshadows the creation of a sales strategy. Even…
Read moreAs originally published by Daily Memphian. You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore – user-generated content. So, what is user-generated content? In short, it is any content created by unpaid…
Read moreOriginally published in The Daily Memphian. The essence of a brand isn’t so much about rationale arguments; instead, it’s how it makes the market feel emotionally. So believed the late Steve Jobs. “Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different…
Read moreRoverBite from CNBC “Amazon is now the largest company by market value, overtaking Microsoft’s hold on the title. Amazon’s ended trading Monday with a market value of about $797 billion, compared with Microsoft’s $783 billion. Apple, which had been part of a close three-way race for the seat, is now…
Read moreOriginally published by Daily Memphian. For many B2B companies, the ability to grow correlates directly with the ability to effectively expand the sales team. If each member of your team has his or her own approach to selling your company’s products and services, replicating success and scaling your company can…
Read more