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A Little Kibble 

Charles understands what works and what doesn’t when it comes to marketing and communications strategy. During his tenure at RedRover, which began in March 2014, Charles has led several prominent client accounts, including DreamCatcher Hotels, Hnedak Bobo Group, and the Memphis International Airport. He became the Manager of Client Strategy & Performance, with oversight over RedRover’s signature Growth Optimization (GO) Plan process in March 2016.

Feeding Time 

A former TV journalist, Charles is a master of exploring every angle of an idea before “going live.” His thoughtful approach to strategy implementation, combined with his background experience, make him a sought-after advisor to both clients and colleagues.

Now, as Manager of Client Strategy & Performance, Charles is committed to delivering on clients’ visions for growth and transformation in their businesses. Charles thrives in the creative process and, for him, there’s nothing better than when great ideas turn into measurable action.

Charles earned his bachelor’s degree in journalism from the University of Memphis. His experiences prior to RedRover have included marketing and PR roles at Zurich North America and Monitor, as well as news anchor positions in several Tennessee and Illinois markets. He was also a writer for CBS News.

He was a news anchor for CBS for several years, so when he needs to give a persuasive presentation, he just has to imagine he’s reading the news. On occasion, his fellow pack members ask Charles to use his on-air voice for fun.

Charles grew up in Memphis, but his career in journalism took him to Chicago, the Windy City.

Now, he’s happy to be back in his hometown with his wife and son. Charles is an enthusiastic food and music fan, and also RedRover’s resident current events pundit.