Data analysis influences sound decisions, and the right decision-making unleashes growth potential.

A Little Kibble 

As a member of our Growth Optimization (GO) Plan team, Juli leverages research findings and analyzes trends and numbers to infuse every client strategy with a data-driven path forward. With her analyses, our commitment to metric-driven strategic plans is all the more achievable for our clients.

Feeding Time 

Juli joined the RedRover pack in early 2014 with nearly a decade of brand management, consumer sales and team leadership experience. This, coupled with an unrivaled sense of urgency to get things done, keeps the GO Plan team right on course.

In addition to data analysis and reporting, Juli has a passion for all things digital. She works closely with our clients to craft and execute digital projects. She is one of our go-to social media trainers when clients want to learn a few extra "tricks of the trade."

Prior to RedRover, Juli held store management positions with Abercrombie & Fitch in both Indiana and Tennessee before becoming a district manager for the retail titan. Juli also served in a voluntary capacity as the executive director for the American Marketing Association Memphis chapter.

Juli earned dual bachelor’s degrees in political science and mass communications from the University of Evansville in Indiana.

Juli is proud to be a lifelong Memphian. When she’s not on a patio with friends, Juli can be found painting new art projects, practicing yoga, or playing at the Shelby Farms Dog Park with her two dogs, Mikey and Mika.

She’s an avid supporter of the local arts scene in Memphis, especially the Indie Memphis Film Festival, and she’s also a passionate Grizzlies fan. Go Grizz!