What Foodies & Addys Have in Common - Memphis Daily News - 2/18/2012

Saturday, February 18, 2012

By Sarah Baker

This year’s ADDY awards ceremony, presented Saturday, Feb. 25 by the Memphis chapter of the American Advertising Federation, honored local creative agencies with 63 gold and 68 silver trophies.

Art from each firm varied from brochures to websites and everything in between from clients running the gamut from Elvis Presley Enterprises to Baptist Memorial Health Care Foundation. Even the logos and concepts of some of Memphis’ most recent-to-the-restaurant-scene establishments turned popular, trendy hang out spots received praise:

Harvest Creative, the firm behind this year’s “Hustle + Workflow” ADDY theme, picked up a gold in “Elements of Advertising” for Slider Inn’s logo.

RedRover Co. earned a silver ADDY in the “Special Event Campaign” category for Bleu Secret Restaurant Grand Opening Invitation campaign.

And Red Deluxe Brand Development scored a silver ADDY (one out of 23, including Best of Show, for the firm) in the “Out-Of-Home: Site/Exterior Static” category for Alchemy exterior.