Memphis Start-Ups Invited to Compete for a Free New Logo

Wednesday, July 16, 2014

RedRover Sales & Marketing Strategy is calling for nominations from greater Memphis start-up organizations in a contest to win a logo re-design "on the doghouse."

This offer of pro bono service is part of RedRover’s #RoverRefresh campaign. Just today, RedRover announced its own logo refresh and is hosting this start-up contest as a way to give back to the Memphis community in which it has flourished for the past eight years.

As a graduate of the Emerge Memphis start-up accelerator program and a co-founder of LaunchMemphis (now Start Co), RedRover’s leadership has always had a close connection to the Memphis start-up community.

“At this stage in RedRover's growth, I can think of no better opportunity than to reach back out to where we came from as a company and serve a homegrown start-up here in Memphis,” said RedRover CEO and Founder Lori Turner-Wilson. “The Memphis start-up community is incredibly vibrant and it's exciting to my team to have a chance to work with one of these organizations.”

Organizations eligible for the #RoverRefresh logo contest will be:

  • Three years old or less as of July 1, 2014
  • Headquartered in metro Memphis
  • Either for-profit or not-for-profit

"Sometimes the smartest step a start-up can take to reach their next level is to invest in their brand and make sure it's meaningful to their target audience,” said Carlton Crothers, CEO of Emerge Memphis. “I urge start-ups across the greater Memphis area to take RedRover up on this great opportunity.”

Nominations are accepted online until noon on Tuesday, July 22, 2014. Anyone may nominate an organization, regardless of employment in the organization.

Nominated companies will be asked to complete a short application. A RedRover committee will narrow the group of nominees to three finalists, who will then be presented to RedRover’s social media community on Twitter , Facebook and LinkedIn. Connections within those platforms will be invited to vote on their favorite finalist to select the winner of the logo redesign. Voting begins on July 30.

“When entrepreneurs start a new business, they bring with them an undeniable passion and expertise for their company's product or service,” said Eric Mathews, CEO of Start Co. “What this contest offers is an opportunity to align their unique vision with a logo design that best reflects their company's potential.”

The contest nomination form is available here.

About RedRover Sales & Marketing Strategy

RedRover is the only Memphis agency to integrate sales training and coaching with marketing and public relations. RedRover offices are located in Downtown Memphis and in Nashville.