RedRover Growth Prompts Office Expansion - Memphis Business Journal - 7/19/2013

Friday, July 19, 2013

RedRover Co. is more than doubling its office space in a move to the Falls Building this fall.

RedRover quickly outgrew its 2,000 square feet of office space after moving there in 2010, and Lori Turner-Wilson, the company’s CEO, says the new office will allow the company to meet its goal of staffing up to 30 employees in the next five years.

The new space will give the company 5,773 square feet, with an option to take the remaining 1,200 square feet on the floor if it needs it. The company has 13 employees, has hired four people in the last quarter, and will hire another three when the move is completed.

Turner-Wilson says the new space will be similar to the office structure of the current space, but will include a massage room with an electronic massage chair, game room and space for brainstorming, including white board walls to allow the company’s creative department to jot down ideas. One particular furnishing will not be in the space.

“No cubicles,” she says. “We despise cubes.”

The Crump Firm is designing the new space, and Jennifer Campbell, interior design project manager for the firm, says she was able to incorporate the company’s “forward-thinking approach” to work and office design into the layout.

“RedRover needs a space that both accommodates their growth and inspires their creativity and collaboration as a cutting edge sales and marketing firm,” Campbell says.

While she declined to talk about specific revenue growth, Turner-Wilson says the company has been delaying some potential work from clients because the staff wasn’t large enough to handle it all. RedRover’s clients include Lucite International, Thomas & Betts Corp., Colliers International and Bleu Restaurant and Lounge. Corporate communications, developing business strategies for clients and training have been the company’s major growth areas.

Turner-Wilson says the company plans to grow aggressively after the move, but she anticipates being in the new space for five years — unless growth demands otherwise.

“We’re still a young company and we’ve been able to retain our growth plan,” she says. “But I’d rather be safe than sorry.”

Michael Sheffield covers bioscience and biotechnology; manufacturing; tourism and hospitality; and sports business. Contact him at