A few months ago, President Joe Biden proposed a mandate for private businesses with 100 employees or more ask their workers to either submit proof of vaccination against COVID-19 or undergo weekly testing starting Jan. 4. Quickly, business leaders turned to the internet to begin understanding how the news might...

While COVID-19 caseloads continue to decline across the country, CEOs are breathing a collective sigh of relief. But as eager as we all are to go back to “normal” in the business world, there’s one problem — the pandemic has changed important parts of the buying cycle, and there’s no...

Established women in their careers have likely witnessed the gender gap first-hand on their way to the top. The easiest illustration of the gender gap is who holds leadership roles and gets the promotions. Leadership traits are not unique to any one gender, background, culture or industry, but the gap between...

In November, Julia Gillard, former Prime Minister of Australia, and Dr. Ngozi Okonjo-Iweala, former Finance Minister of Nigeria and seventh Director-General of the World Trade Organization, released a TED Talk titled, “6 Essential Lessons for Women Leaders.” The video has already received more than a million views, and the pair...

The pandemic has taught us how to keep moving forward amid chaos. More than ever, global business leaders have been working hard to create the best possible versions of their products, services and organizations. Even now, “good enough” isn’t a phrase in our vocabulary. The pandemic should also serve as...

Sitting in the CEO seat of a sales and marketing firm for the last 15 years gives me a unique vantage point. I’ve had the opportunity to look into the eyes of hundreds of CEOs looking to grow their companies. Most see unrealized opportunity that would fundamentally change their growth...

The turn of every new year needs a good countdown. With a nod to all that’s changed in our lives and society over the last year, this countdown presents 10 important factors that will affect your marketing success in 2021. 10. The Era of the Public Market research firm Kantar...

Raise your hand if you’re breathing a sigh of relief because 2020 is almost over. I’ll wait. Of course, I’m not an ostrich with my head in the sand – we still have challenges ahead of us in 2021. But just for a moment, let’s celebrate the ending of one…really…hard…year....

Starting to emerge is a more hopeful tone for the end of the pandemic, as both Pfizer and Moderna have applied for U.S. FDA authorization of their respective COVID-19 vaccines. Of course, a vaccine strategy doesn’t mean our collective memory about the pandemic’s shockwaves is quickly a thing of the...

Let’s face it; navigating the pandemic is going to be a marathon versus a sprint. Business conditions are likely to remain volatile and challenging to predict through at least the first half of 2021. Regardless, waiting for “the end of it” in order to act wasn’t a savvy strategy in...

"When you work at RedRover, you’re part of the 'Pack.' We use this terminology because we have a 'pack mentality' that invites a genuine care for one another and celebrating the team-win before the self-win," said Greer Stevenson, growth strategist at RedRover. But, that doesn't mean RedRover doesn't respect the individual....

Making Data-Driven Decisions After A Roller Coaster Year This roller coaster year has impacted nearly every aspect of the way businesses operate, from budgets and strategic plans to sales and marketing. While some changes may be temporary, many are here to stay. What has 2020 taught us that can be...

Webinar: 7 ESSENTIALS TO FIGHT ANALYSIS PARALYSIS A lack of a strong marketing strategy aligned with sales goals creates a lot of questions on whether or not your company is spending effort and dollars on the “right” marketing efforts. That concern can cause paralyzing indecision. This 30-minute webinar is designed for the CEO that wants...

Objectively Assessing The Skill & Fit of Your Sales & Marketing Teams for the Seats They’re In Are you poised to hit your top and bottom line goals with the team you have in place? Find out with a complimentary Culture Index survey for yourself and up to three members of your team...

Don’t get dragged down by fear. In this new world of post-COVID customer habits and unknown economic predictions, sales leaders need to know how to act quickly and change old sales habits now. Today B2B companies need to be treating their digital interactions tenfold more important than they were before...