A Little Kibble
As RedRover Sales & Marketing Strategy’s National Sales Executive, Caroline drives growth, uncovers efficiencies and delivers predictable and reliable ROI to her clients. Fueled by strategic, out-of-the-box thinking, she tackles clients’ challenges head-on.
Caroline brings more than 15 years of success in marketing strategy and sales leadership to the Pack. Before joining RedRover, Caroline served in media and agency sales across a variety of industries including fast casual, consumer packaged goods and grocery, big box retail, drug and mass-merchandise and quick service restaurant. As a natural relationship-builder, Caroline earned clients’ trust by consistently bringing new value to the table.
Caroline is passionate about providing unmatched service to her clients and finding innovative ways to exceed their expectations. During one of her favorite client wins, Caroline worked with a national grocer who wanted to expand its customer touch points without increasing its advertising budgets. She collaborated with the client to develop a fully vendor-funded, data-targeted campaign that increased reach, frequency, foot traffic and revenue for both the vendor and the grocer — all without raising its budgets.
After graduating from Louisiana State University with a degree in sociology, Caroline moved back home to Dallas, Texas, where she now lives with her husband and four children. They enjoy traveling, food adventures, football, cooking and entertaining friends and family. She is a die-hard LSU Tiger fan and is still basking in the glory of the greatest season in college football history. Geaux Tigers!