As RedRover Sales & Marketing Strategy’s director of client delivery, Cassie is hyper-focused on connecting each deliverable back to the client’s objectives. She understands that a strategy is only as good as its execution, and she evaluates each component of a campaign with the client’s target audience and bottom-line in mind.
With a background in digital paid media and performance reporting, it’s in Cassie’s nature to geek-out over analytics in search of the story the data tells. She also taps her dynamic career history including experience with linear and connected media, copywriting and point-of-purchase marketing to deliver comprehensive content and strategy to our clients.
Prior to joining the pack, Cassie served as marketing director for a regional furniture company where she learned the intricacies of retail and logistics and sharpened her B2C marketing skill set. She championed initiatives to improve the customer experience, remove barriers to purchase, and gather consumer feedback to direct the company’s continuous improvement.
Cassie relocated to Memphis for her career after graduating from the University of Kansas with a degree in Journalism, Strategic Communications. She claims both the Jayhawks and her life-long team, the Nebraska Cornhuskers.
Outside of RedRover, Cassie and her husband, Forrest, love to travel, cook and dive into house projects on their 1927 V&E home where they live with their one-eyed cat, Tim.