As the Director of Research and Strategic Development, Juli leads her team through qualitative and quantitative research practices to deliver every Growth Optimization (GO) Plan client a predictable, data-driven, and ROI-focused path forward.
Her commitment to exploration, dedication to innovative solutions, and contagious passion for success make her the perfect fit to lead RedRover’s GO process.
Juli joined the RedRover pack in early 2014, bringing with her nearly a decade of brand management, consumer sales, and team leadership experience. This, coupled with her unrivaled sense of urgency, high level of adaptability, and diverse range of marketing and sales experience, empowers our team to consistently deliver what matters most to you: results.
In addition to data analysis and strategic insights, Juli has a passion for all things digital. Within her tenure at RedRover, she has worked closely with our clients to develop digital strategies and execute tactics that drive metrics that can’t be ignored. She is one of our go-to social media trainers when clients want to learn a few extra “tricks of the trade.”
Prior to RedRover, Juli advanced up the ranks of Abercrombie & Fitch in both Indiana and Tennessee before becoming a district manager for the retail titan. Juli also served in a voluntary capacity as the founding member and Executive Director for the American Marketing Association Memphis chapter.
Juli earned dual bachelor’s degrees in political science and mass communications from the University of Evansville in Indiana.
Minus her time attending school, Juli is a proud lifelong Memphian. When she’s not embracing Memphis’ midtown or downtown offerings, Juli can be found practicing yoga, boxing with her trainer, or playing with her lab, Mika and rescue, Naya.
An advocate of all things Memphis, she is an avid supporter of the local arts scene in Memphis, especially the Indie Memphis Film Festival, and she’s also a passionate Grizzlies fan. Go Grizz! <Hi Paul!>