Careers

PR Optimization

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffett

You can’t always control when a crisis is going to hit your business, but you can control how prepared you are. Every crisis a business faces is both a test in resilience and an opportunity to prove to your customers why they should spend their dollars with you.

From a public relations standpoint, there is a right and wrong way to face a crisis, whether it’s internal or external, like the COVID-19 pandemic.

Your messages, no matter how well-intended, have the potential to be perceived as using a disaster for personal gain. Decisions your company makes in the midst of a crisis will follow you, even after the crisis is over.

Developing a PR crisis playbook is fundamental for ensuring your company’s safety and security when unexpected events take place.

Download our guide to help you be prepared for the next crisis, no matter what it is.

DOWNLOAD PR CRISIS PLAYBOOK

Related Resources

Download: PR Crisis Playbook

You can’t always control when a crisis is going to hit your business, but you can control how prepared you are. Every crisis a business faces is both a test in resilience and an opportunity to prove to your customers why they should spend their dollars with you. From a...

Download: Revenue Optimization Report

When everyone is distracted by the “new normal” and “unknown territory”, what can the other 13 recessions we’ve been through teach us about how to navigate this one to maximize revenue? Whether there is opportunity for revenue growth now or after the market has recovered, now is the time to...

Register: From Funnel to Flywheel: B2B Sales in a Global Pandemic

If you’re in B2B sales, COVID-19 has forever changed the world as you know it. If you’re waiting for the way business is conducted to return to business as usual, you may be waiting a long time. In this can’t-miss FREE webinar, you will learn: Why you should move from...

COVID-19: Maintaining Agile Innovation Post Pandemic

“The only difference between a rut and a grave are the dimensions.” This quote by Pulitzer-Prize-winning author, Ellen Glasgow, has served as a North Star throughout my career. My takeaway has always been that if you’re standing still — not innovating or growing — you’re dying. This quote has been...

COVID-19 Reveals Most Capable Leaders

In times of crisis, the path forward is not always clear, especially when it’s a crisis you haven’t had the misfortune of navigating before such as a global pandemic on the scale of COVID-19. That lack of clarity can understandably slow decision making as you wait for the ideal path...

On Demand Webinar: Memphis Business COVID-19 Response

Don’t let indecision leave money on the table; by waiting until COVID-19 blows over before you adjust and deploy a growth strategy for the new normal. Find out why now is the time to become a first-mover. In this ON DEMAND webinar, you will: receive the insights from our recent Memphis...

COVID 19: The End of B2B Sales As We Know It

If you’re in B2B sales, it may feel like the world as you know it has forever changed; and you would be right. If you’re waiting for the way business is conducted to return to business as usual, you may be waiting a long time. The current phased lifting of...

COVID 19: 9 Strategies for Survival of the Retail Apocalypse

Like it or not, the Coronavirus pandemic has caused a massive and rapid evolution of the retail industry and not just in the short term. Retail, as we knew it pre-COVID-19, is essentially gone as high-contact consumer-shopping experiences will just no longer have the appeal they once enjoyed. To those...

COVID-19: Forward-Thinking Business Pivots for Battling Coronavirus

Let’s face it. It’s been tough to find a silver lining amidst this soul-crushing, global healthcare pandemic and economic crisis, but here’s one. Some industry verticals that may have otherwise been slow to change to today’s buyer preference for a largely digital/virtual experience have been thrown into the deep end...

COVID-19: Swim Against the Current; Cash In on Competitor Hesitation

No matter what you call this – whether it be an economic downturn or a recession – our economy has nothing short of abruptly stopped moving in unimaginable ways. Recessions are fueled by a severe lack of consumption. It’s an unfavorable psychological climate where cautious consumers spend less – causing...

901 Against COVID-19: Memphis Business Survey

How do we get back to the business of growth? See what survey respondents had to say. No matter what you call this – whether it be an economic downturn or a recession – our economy has nothing short of abruptly stopped moving in unimaginable ways. Recessions are fueled by...

COVID-19: Just Follow the Footprints

These are unusual times to say the least. For many businesses, the tried and true strategies that you leveraged to find new customers mere weeks ago are now completely irrelevant. In the B2B world, there are few, if any, prospects in the office to call, visit or send physical sales...

COVID-19: Information Overload? How Business Leaders Can Make Meaningful Content Communication in the Wake of a Crisis

In this age of constant connection via social media and the entire world having more access to information than ever before, business leaders should be asking, “how much information is too much?” These are unprecedented times. With the newly implemented lifestyle of social distancing, our ability to connect digitally is...

COVID-19: Hyper-Personalized Video Triggers Law of Reciprocity

It’s been just two weeks since gatherings of 50 or more were banned due to COVID-19, immediately obliterating the very nature of how we behave and conduct business. The rate and magnitude of change necessary to survive this pandemic on the business front is unprecedented. While it’s easy to allow...

COVID-19: Recognize the Colossal Brand-Building Opportunity in Front of You

There’s been a full-on assault on our economy and the financial health of most businesses thanks to Covid-19. In the spirit of the Godfather, it’s time to go to the mattresses. Together, we must go to battle to ensure that our businesses not only survive, but thrive on the other...

username:
password:
Visit our COVID-19 Resource Center
View Now