The Guarantee

PR Optimization

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffett

You can’t always control when a crisis is going to hit your business, but you can control how prepared you are. Every crisis a business faces is both a test in resilience and an opportunity to prove to your customers why they should spend their dollars with you.

From a public relations standpoint, there is a right and wrong way to face a crisis, whether it’s internal or external, like the COVID-19 pandemic.

Your messages, no matter how well-intended, have the potential to be perceived as using a disaster for personal gain. Decisions your company makes in the midst of a crisis will follow you, even after the crisis is over.

Developing a PR crisis playbook is fundamental for ensuring your company’s safety and security when unexpected events take place.

Download our guide to help you be prepared for the next crisis, no matter what it is.

DOWNLOAD PR CRISIS PLAYBOOK

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