Out of more than 5,000 submissions from 24 countries, RedRover was honored to win two bronze at this year’s Creative Summit Awards. The International Summit Awards recognizes agencies of all sizes for their work in the advertising channels.
RedRover’s wins were in the Online Campaign and Video Marketing Categories.
RedRover’s “Ming Wang Revolution” was an online campaign created to change the way women’s upscale clothing was marketed through display advertisements, social media, and email. This multi-channel campaign ultimately increased the brand’s Facebook social media following more than 20% and obtained a conversion rate of 17.8% through display advertising, which is 500% more than the industry benchmark.
In the Video Marketing category, the Memphis International Airport’s “Tony Allen, The Best NBA Spokesperson,” took bronze as well. This video campaign was part of a brand refresh for the International Airport during its modernization campaign. Tony Allen, who has been called “the best NBA spokesperson,” has been used in multiple campaigns as part of the airport’s rebrand campaign. This unique partnership – brokered by RedRover – was the first of its kind between an airport and NBA team. This video was part of a series for the airport’s new parking facilities, part of a five-year modernization project for the airport. RedRover spearheaded the marketing campaign based on research found in the signature GO Plan. The overall approach was to give the airport a brand refresh with the launch of their new modernization project.