The increasingly complex customer buying cycle shows no signs of returning to the pre-pandemic model, forcing companies to get creative with their marketing presence to convert prospects into returning customers. With everything from rapidly changing targeting regulations to AI-powered segmentation opportunities, B2B companies must quickly pivot their marketing and sales...
Read moreVideo marketing is a must when thinking about your overall marketing plan. Yes, “must” is pretty strong language, but now it’s time. Video for sales doesn’t have to be expensive, scripted, or produced. A simple webcam or smartphone videos- like the one that you can implement immediately provide a huge…
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