The increasingly complex customer buying cycle shows no signs of returning to the pre-pandemic model, forcing companies to get creative with their marketing presence to convert prospects into returning customers. With everything from rapidly changing targeting regulations to AI-powered segmentation opportunities, B2B companies must quickly pivot their marketing and sales...
Read moreVideo marketing is a must when thinking about your overall marketing plan. Yes, “must” is pretty strong language, but now it’s time. Video for sales doesn’t have to be expensive, scripted, or produced. A simple webcam or smartphone videos- like the one that you can implement immediately provide a huge…
Read moreOriginally published in The Daily Memphian. It should come as no surprise that video content will continue to dominate social media in 2019. It’s certainly key to making your brand’s presence felt in a meaningful way across social platforms. Using compelling video often drives notable audience engagement and elevates your…
Read moreWhat’s so great about live video? Everything, according to research. A study by Livestream revealed brand audiences prefer watching live video over reading a blog by 80 percent, and 82 percent prefer live video to a social post. The dominant live-streaming channels include Facebook, YouTube, Instagram, Twitter and Snapchat. By…
Read moreVideo ad spend will grow 49 percent—to roughly $18 billion—in 2018, reports Vox Media. It seems everyone is on the video bandwagon. Reams of video ads jam the internet like five o’clock traffic on the expressway. Billions vie for brand leadership and the coveted click conversion, but only the best…
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