While COVID-19 caseloads continue to decline across the country, CEOs are breathing a collective sigh of relief. But as eager as we all are to go back to “normal” in the business world, there’s one problem — the pandemic has changed important parts of the buying cycle, and there’s no...
Read moreEstablished women in their careers have likely witnessed the gender gap first-hand on their way to the top. The easiest illustration of the gender gap is who holds leadership roles and gets the promotions. Leadership traits are not unique to any one gender, background, culture or industry, but the gap between...
Read moreIn November, Julia Gillard, former Prime Minister of Australia, and Dr. Ngozi Okonjo-Iweala, former Finance Minister of Nigeria and seventh Director-General of the World Trade Organization, released a TED Talk titled, “6 Essential Lessons for Women Leaders.” The video has already received more than a million views, and the pair...
Read moreThe pandemic has taught us how to keep moving forward amid chaos. More than ever, global business leaders have been working hard to create the best possible versions of their products, services and organizations. Even now, “good enough” isn’t a phrase in our vocabulary. The pandemic should also serve as...
Read moreSitting in the CEO seat of a sales and marketing firm for the last 15 years gives me a unique vantage point. I’ve had the opportunity to look into the eyes of hundreds of CEOs looking to grow their companies. Most see unrealized opportunity that would fundamentally change their growth...
Read moreThe turn of every new year needs a good countdown. With a nod to all that’s changed in our lives and society over the last year, this countdown presents 10 important factors that will affect your marketing success in 2021. 10. The Era of the Public Market research firm Kantar...
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