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WTF 2020

Making Data-Driven Decisions After A Roller Coaster Year

Tuesday, December 8 at 11am CST

This roller coaster year has impacted nearly every aspect of the way businesses operate, from budgets and strategic plans to sales and marketing. While some changes may be temporary, many are here to stay.

What has 2020 taught us that can be applied to 2021? Join this 60-minute candid conversation between two data-driven companies to find out.

Join Jee Vahn Knight, RedRover Sales & Marketing Strategy’s Director of Growth and Ray Giang, Mr-ProFun’s Vice President of Planning & Advisory Services as they discuss:

  • A look back at the trends that were expected to lead the way in 2020
  • Which trends held on, which took a backseat and which emerged that no one was expecting
  • The top 4 actionable learnings from this year to apply to 2021 strategies
  • The trends anticipated to lead the way in 2021

Register Now

ABOUT THE SPEAKERS

As Director of Growth, Jee’s primary role is ensuring the highest quality of touchpoints with RedRover’s clients from the first pitch to delivery. She also leads an amazing team of account managers and growth strategists who spend their days discovering and driving opportunity for clients and prospects.

Before coming to RedRover, Jee was the Director of Marketing for an immersive entertainment production company, called Meow Wolf. She also served as the CEO of a digital creative agency based in Santa Fe, New Mexico, and was co-founder and CEO of a digital development firm specializing in web apps for domestic violence and sexual assault advocates.

As an entrepreneur, she understands the demands of owning and operating a business – she always approaches strategy and recommendations with a c-suite perspective. Nonprofit and startup venture experience have given her expansive business acumen in the areas of marketing and sales.

Ray has spent more than a decade working for MR-ProFun (formerly Management Resources) – a firm with over 40 years of global experience in consulting to museums, theme parks, visitor attractions, World Expositions and Olympiads.

Ray specializes in cultural experiences, brand experiences, and attractions nationally and worldwide. His team uses analytics and best practices to assist their clients in the areas of business, operations, and guest experience. Ray’s clients include a repertoire of cultural, commercial, and branded experiences such as Longwood Gardens, Preservation Society of Newport County, Descanso Gardens, American Museum of Natural History, NHMLA, Exploratorium, Warner Bros., Hasbro, Coca Cola, NBA, Crayola, London Olympics, and others.

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