Drive growth by creating a measurable sales and marketing strategy that’s grounded in research and generates a predictable return on investment.
WOOF: Why Ordinary Organizations Fail, by Lori Turner-Wilson, is now available to the public. Want a sneak peak before ordering? Check out the book’s prologue or table of contents for more information. Additionally, if you’d like to learn more about the Author or request an appearance continue reading below.
“When attending a conference or seminar, I always look to pull out 3-5 nuggets of great information that can immediately improve my approach and execution. In WOOF, Lori Turner-Wilson has collected countless of these kibbles and bits that will benefit just about any marketing and sales professional. Taken in the collective, it offers an approach that stresses the connectivity of those two disciplines, showcasing how their integration is the way to unlock business success.” — Anthony Macri, VP of Partnership Marketing, Memphis Grizzlies
Lori and her team at RedRover partner with mid-sized companies to improve the productivity of their sales force and the return on their marketing investment. This pack is uniquely known for driving measurable results, which is one of the reasons the firm was named by the Chamber as one of the “Top 10 Companies to Watch” in 2014.
In addition to driving sales and marketing strategy for RedRover clients, Lori is an internationally award-winning syndicated columnist, having penned a column titled “Guerrilla Sales & Marketing” for over ten years. WOOF is a compilation of the most transformative of those columns and has already earned honors such as the Amazon Best Sellers list (for sales books) and an International Communicator Award.
Spending her pre-RedRover career on the client side of the business, Lori sees the world a bit differently than most agency heads. Having been in the client’s shoes—leading corporate marketing, sales and communications teams for predominantly Fortune 1000 companies—she knows what it’s like to have ultimate responsibility for the bottom line. In fact, being in the client’s shoes is exactly why RedRover was formed. Lori and co-founder, Julie Lunn, started RedRover to do something no other local marketing agency was doing at the time—deliver tangible results that prompt a business’s profitable growth. And RedRover hasn’t stopped breaking the mold and shaking up the status quo since.
Lori is RedRover’s compass, ensuring client strategies are measurable and likely to deliver tangible, meaningful results. And it’s the reason WOOF is such a pragmatic, actionable book for driving growth for companies of all size.
Want to learn more about the author’s formative years that drove her to specialize in the disciplines of sales and marketing? Check out WOOF’s prologue.Book an Appearance
“RedRover is one of Mahaffey’s secret weapons. They believe, like we do, that companies perform better coming out of an economic crisis by going on offense when it comes to sales and marketing. This is the kind of strategic partner every growing, forward-thinking, middle-market company deserves.”
Bill Sublette, Vice President
“RedRover really digs in from the beginning to gain a complete understanding of your business and industry, as demonstrated by their keen awareness of our unique situation and the best path forward from our very first conversation. They take an insightful, big-picture approach to strategy development, and their ability to deliver on both our marketing and training needs was a crucial factor in the decision to partner with them.”
Glen Thomas, PIO
Memphis-Shelby County Airport Authority
“It is a well worn business axiom to under promise and over deliver. RedRover promises a lot—and delivers even more.”
Ray Brandon, CFA, CFP, President
Brandon Financial Planning
“RedRover gave us a launch strategy that covered all the bases we needed, including message points, prepared copy, and a PR plan — which we expected. What went above our expectations were RedRover’s recommendations for improved naming and positioning of two of the three programs. We loved their recommendations and the initiative they took to look deeper at our strategic needs.”
Amy Daniels, Senior Vice President, Membership and Communications
Greater Memphis Chamber of Commerce
“RedRover has been an amazing partner with the UT Foundation, Inc. This organization has an expert staff of writers, designers and account management professionals to help with collateral marketing materials. We’re so glad to have them as part of our outreach team.”
Jada Williams, Assistant Vice Chancellor
University of Tennessee Health Sciences Center
“RedRover customized a training session that addressed our needs. The board members who participated are ‘fired up’ to start the development process. Now, they see themselves as a bridge or conduit between a donor and a cause. They are more confident in their ability to ask, and they are more prepared to overcome objections to giving. This training was worth the extra time and resources.”
Tammie Ritchey, CFRE, Senior Vice President of Development/Foundation Executive Director
Regional One Health Foundation
“You guys not only developed fantastic logos but you were very prompt and kept me in the loop of your progress during the entire project. It was great working with you.”
Jason Eaton, General Manager
“Bank of Bartlett has been working with Red Rover for over a year. They have been a great partner for digital and PR projects. These guys deliver, and they are fun to work with!”
Jana Green, Vice President of Marketing
Bank of Bartlett
“RedRover created our logo for CrestCore Realty over 5 years ago and we still get comments about how exciting and progressive it looks. I’d highly recommended talking with RedRover for your sales and marketing needs. They really understand business and ROI!”
Douglas Skipworth, Co-Founder
“From day one, Red Rover has produced high caliber deliverables. Their ability to apply a robust process across a myriad of industries – chiseling out clear core competencies, while also highlighting potential areas of concern has been instrumental in evaluating opportunities that our firm pursues. Work from RedRover is the gold standard!”
Kevin Van Eekeren, Founder and CEO