A Winning Spokesperson
Perhaps the most recognizable aspect of the campaign has been the spokesperson adventures.
For the first couple of years of the campaign, beloved former Grizzlies star Tony Allen graced every campaign message about “A Better MEM in Progress.” His reputation for getting a hard job done was the perfect alignment with the airport’s message to the community that better days are ahead.
Once Tony was traded from the Grizzlies, the door opened up for more spokespeople who would take the Modernization Plan message to the community.
RedRover staged an “audition” with community leaders searching for the next spokesperson.
Ultimately, the choice was clear. With the recruiting success the new University of Memphis Tiger’s basketball coach, Penny Hardaway was the clear favorite. A hometown hero who was back in Memphis and driving success with his vast experience and following. Penny and MEM; it just made sense.