All Posts By

Lori Turner-Wilson

RedRover graphic with a dog at a laptop and the headline “What does AI say about you?”
What AI Tells Buyers About Your Company (and How to Check)Marketing Strategy

What AI Tells Buyers About Your Company (and How to Check)

AI answers vary, and a handful is a sample, not a verdict. Checking what AI…
RedRover graphic with a rising bar chart and the headline “The goldmine in your own sales data.”
Customer Transaction Analysis: The Untapped Goldmine in Your Own DataMarketing Strategy

Customer Transaction Analysis: The Untapped Goldmine in Your Own Data

Before you pay for new research, look at the research you already own. Your sales…
A red dart in a bullseye among dark darts beside the words “What your competitors can’t copy” and the RedRover logo.
How Optimization Turns Predictable Growth Into a Competitive AdvantageMarketing Strategy

How Optimization Turns Predictable Growth Into a Competitive Advantage

Small, cheap tests beat one big bet. Here’s how disciplined iteration compounds into the one…
RedRover graphic with a black-and-white clock and the headline “Winning a new client starts the clock.”
Conversion Stage: Why This Isn’t the Finish Line but the Tipping PointMarketing Strategy

Conversion Stage: Why This Isn’t the Finish Line but the Tipping Point

Closing the deal feels like the reward. It’s actually the tipping point that decides whether…
Businessman fighting a fire-breathing dragon
The War Room Debate: How Top CEOs Drive Marketing ROI Through Strategic AlignmentLeadershipMarketing Strategy

The War Room Debate: How Top CEOs Drive Marketing ROI Through Strategic Alignment

This blog was originally published on LinkedIn. Three key takeaway points: Market Research Drives Strategic…
Man pushing shopping cart along a path
Why Your Marketing ROI Depends on Full-Journey InvestmentMarketing Strategy

Why Your Marketing ROI Depends on Full-Journey Investment

This blog was originally published on LinkedIn. In the quest for predictable growth and measurable…
Man holding a large, disintegrating dollar bill
The Hidden Revenue Leak in Your Offer Strategy (And How to Fix It)Market ResearchMarketing Strategy

The Hidden Revenue Leak in Your Offer Strategy (And How to Fix It)

This blog was originally published on LinkedIn. Even the strongest marketing strategy will be in…
Businessman passing the baton to another businessman
How to Assess Your Need for External ExpertiseLeadershipMarketing Strategy

How to Assess Your Need for External Expertise

Disclaimer: This blog was originally published on LinkedIn. I’ve put together hundreds of marketing plans…
Man reaching for a star
Top Companies That Owned Their BrandscapesMarketing Strategy

Top Companies That Owned Their Brandscapes

Disclaimer: This blog was originally published on LinkedIn. In marketing, revolution is not just about…
Man putting a flag on top of a diamond
Understand the Brandscape and Own Your Unique PositionMarketing Strategy

Understand the Brandscape and Own Your Unique Position

Disclaimer: This blog was originally published on LinkedIn. The term “brandscape” isn’t just a fancy…