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The Latest from RedRover

7 B2B Marketing Trends to Watch

The increasingly complex customer buying cycle shows no signs of returning to the pre-pandemic model, forcing companies to get creative with their marketing presence to convert prospects into returning customers. With everything from rapidly changing targeting regulations to AI-powered segmentation opportunities, B2B companies must quickly pivot their marketing and sales...

RedRover Receives Summit Marketing Effectiveness Award for Public Health Campaign

RedRover is thrilled to announce that of 1,900 submissions, the Summit Awards has recognized our “Focus on the ‘Co’ that matters most” campaign as their 2021 Best of Coronavirus Communications. The Summit Marketing Effectiveness Awards is a distinguished international competition across 14 countries that celebrates agencies for breakthrough work that...

Part of the Pack: My experience as a RedRover intern

Interning with RedRover changed the course of my career. As a college senior finishing up my bachelor’s degree in sociology and journalism, I was considering several different post-grad options — and working at a marketing agency wasn’t one of them. With no formal marketing training and limited exposure to full-service...

6 Reasons Your Website Is Losing You Leads

You only get one chance to make a first impression online. It takes seconds for people to form opinions about your company based on your website. A famous Behaviour and Information Technology study found that visitors can assess the visual appeal of a website in only 0.05 seconds. That’s less...

What CEOs Need to Know About President Biden’s COVID-19 Vaccine Mandate

A few months ago, President Joe Biden proposed a mandate for private businesses with 100 employees or more ask their workers to either submit proof of vaccination against COVID-19 or undergo weekly testing starting Jan. 4. Quickly, business leaders turned to the internet to begin understanding how the news might...

How COVID-19 Changed the Customer Journey

While COVID-19 caseloads continue to decline across the country, CEOs are breathing a collective sigh of relief. But as eager as we all are to go back to “normal” in the business world, there’s one problem — the pandemic has changed important parts of the buying cycle, and there’s no...

Pain Point #1: Employee Morale

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #2: Too Many Technology Choices

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #3: No Predictable Returns

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #5: Developing a Post-Pandemic Strategy for Customer Engagement

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #6: Lack of Competitor Intelligence

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #7: Marketing On a Wing & a Prayer

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

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