Category

Marketing Strategy

Post-Purchase: The Most Overlooked Stage for Lifetime Value Growth (and It’s Costing You)Marketing Strategy

Post-Purchase: The Most Overlooked Stage for Lifetime Value Growth (and It’s Costing You)

key takeaways: Retention is cheaper, and typically more profitable, than constantly funding acquisition. Post-purchase nurturing…
Qualitative vs. Quantitative: The Research Mix That Guarantees OutcomesMarketing Strategy

Qualitative vs. Quantitative: The Research Mix That Guarantees Outcomes

Key Takeaways: Qualitative research reveals human truth, emotion, and context behind decisions. Quantitative research validates…
The MROI Formula CEOs Should Actually Be Using (and Most Aren’t)Marketing Strategy

The MROI Formula CEOs Should Actually Be Using (and Most Aren’t)

Key Takeaways: Most ROI formulas oversimplify marketing performance and distort reality. True MROI must be…
What Customers Really Think of Your Positioning (and Why It Matters)Marketing Strategy

What Customers Really Think of Your Positioning (and Why It Matters)

Key Takeaways: Your brand story is shaped by customer perception, not internal intent. Weak or…
How to Overcome the Resistance That Keeps Teams Stuck in Old StrategiesMarketing Strategy

How to Overcome the Resistance That Keeps Teams Stuck in Old Strategies

Key Takeaways: Resistance is rooted in fear, not logic or data. Teams cling to old…
Predictable Marketing ROI Comes To Vistage Executive SummitsMarketing Strategy

Predictable Marketing ROI Comes To Vistage Executive Summits

Key Takeaways Marketing uncertainty persists not because guarantees are impossible, but because certainty feels more…
RR - 12-4-WEEK 16 - BLOG WEB
Optimization vs. Testing: Do You Know the Difference?Marketing Strategy

Optimization vs. Testing: Do You Know the Difference?

Key Takeaways: Testing is experimentation; optimization is continuous improvement. Confusing the two leads to either…
RR - 12-4-WEEK 17 - BLOG WEB
Friction Points in the Customer Journey You Can’t See Without ObjectivityMarketing Strategy

Friction Points in the Customer Journey You Can’t See Without Objectivity

Key Takeaways: You can’t spot the flaws in processes you helped build. Unbiased outsiders uncover…
Fear of Raising the Bar: The Hidden Obstacle Blocking Predictable GrowthMarketing Strategy

Fear of Raising the Bar: The Hidden Obstacle Blocking Predictable Growth

Key Takeaways: Leaders resist guarantees not because they’re impossible, but because higher expectations feel uncomfortable.…
RR - 12-4-WEEK 14 - BLOG WEB
Why Differentiation, Not Imitation, Drives Market ShareMarketing Strategy

Why Differentiation, Not Imitation, Drives Market Share

Key Takeaways: Copying competitors makes you invisible in a crowded market. True differentiation positions your…