Category

Marketing Strategy

Unleashing an Army of Brand AmbassadorsMarketing StrategyOther

Unleashing an Army of Brand Ambassadors

A STUDY BY LINKEDIN and research firm TNS in 2014 confirmed that 81 percent of…
Convert Web Traffic to SalesMarketing StrategyOtherSales

Convert Web Traffic to Sales

EVERYONE NEEDS an online presence to survive in the digital age, but how do you…
Google: Go Mobile or Go HomeMarketing StrategyOther

Google: Go Mobile or Go Home

IN EARLY 2015, Google dramatically shook up the way it delivered search results by shifting…
Mars and VenusMarket ResearchMarketing StrategyOther

Mars and Venus

RESEARCH FROM NIELSEN NEUROFOCUS, reported by TechVibes, has uncovered significant differences in the way men…
The Real Power of Gen YMarket ResearchMarketing StrategyOther

The Real Power of Gen Y

COLLECTIVELY, GENERATIONS SHARE cultural experiences that shape their values, technological developments that affect how they…
X Marks the SpotMarket ResearchMarketing StrategyOther

X Marks the Spot

BORN FROM 1965 TO 1976, Gen Xers are entering their peak earning years and, more…
Boomers – Rebels with a CauseMarketing StrategyOther

Boomers – Rebels with a Cause

THERE WERE MORE than 77 million babies born between 1946 and 1964 in the United…
Marketing from the HeartAdvertisingMarketing Strategy

Marketing from the Heart

NO OTHER TECH GIANT understood the importance of investing emotionally in a brand, instead of…
Igniting Customer AdvocacyMarketing Strategy

Igniting Customer Advocacy

Editor Note: This is part two in a two-part series. Check out Part 1: Evolving…
Evolving The Customer LifecycleMarketing Strategy

Evolving The Customer Lifecycle

Editor’s Note: This is part one in a two-part series. The B2C (business to consumer)…