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Public Relations

RedRover Plans National Expansion, Starting in Dallas, AtlantaPublic RelationsRedRover

RedRover Plans National Expansion, Starting in Dallas, Atlanta

This winter, RedRover moved from its founding home in the Falls Building to 50 South…
PR Crisis: the Intersection of Danger and OpportunityMarketing StrategyOtherPublic Relations

PR Crisis: the Intersection of Danger and Opportunity

WE’VE ALL HEARD the myth that “all PR is good PR.” We also know that…
Top Ten PR PitfallsOtherPublic Relations

Top Ten PR Pitfalls

WHILE THERE’S NO one-size-fits-all checklist that will ensure you never make a PR misstep, there…
Sales: Missing Ingredient in PRMarketing StrategyOtherPublic Relations

Sales: Missing Ingredient in PR

IF YOUR COMPANY’S CONTRIBUTIONS are newsworthy, but you still aren’t getting much media coverage, you…
An Inspired PitchPublic RelationsSales

An Inspired Pitch

ONE PERCENT. That’s how many elevator pitches are unique and inspired. Fortunately, though, it’s relatively…
PR: Caterpillar or Butterfly?OtherPublic Relations

PR: Caterpillar or Butterfly?

GEORGE CARLIN said it best: “The caterpillar does all the work, but the butterfly gets…
Use PR as Weapon Against CompetitionAdvertisingMarketing StrategyOtherPublic Relations

Use PR as Weapon Against Competition

WITH SO MUCH DIGITAL MEDIA and advertising noise cluttering the marketplace, getting noticed by prospective…